# gounion.com — complete markdown corpus for LLMs # Generated 2026-09-15 from https://www.gounion.com/sitemap.xml (33 pages) # Each page also serves individually at its path + .md --- --- title: The AI-Powered CRM for Multifamily | Union url: https://www.gounion.com/ description: The AI-powered CRM for multifamily. Union runs the entire renter journey, marketing through renewals and resident revenue, on one platform and one record. --- AI-powered CRM for multifamily # More leases. Less software. One record. Union runs marketing, AI leasing, CRM, applications, and renewals on one renter record, replacing four to six point solutions while your PMS stays in place. Works with Yardi, RealPage, ResMan, and Entrata. [Book a demo →](https://www.gounion.com/demo) [See Union in action](https://www.gounion.com/ai-crm) ## Trusted by leading multifamily operators [Case study→](https://www.gounion.com/customers/mark-taylor) Case Study: The impact of one record at Mark-Taylor Mark-Taylor runs 140 Class A communities across Arizona and Nevada on Union, and has since 2018. Every number is theirs. [](https://www.youtube.com/watch?v=aDDFYZGD5MY)[Read the full Mark-Taylor story →](https://www.gounion.com/customers/mark-taylor) John Carlson, Chief Executive OfficerMark-Taylor Residential [#1 in the nation, resident loyalty2025 TALi Awards · J Turner Research](https://www.jturnerresearch.com/2025-tali-awards) “We rolled out Union's AI across our portfolio and became #1 in the nation in resident loyalty.” John CarlsonChief Executive Officer, Mark-Taylor Residential [Book a demo →](https://www.gounion.com/demo) #1 in NationJ Turner TALi score resident survey 148%Improvement in tour conversion 70%+Of calls resolved by the AI agent, no transfer One platform, the renter journey ## One platform across the renter journey. Every product runs on the same record, so each one is smarter for what the others know. Click any product to go deeper. MarketEngageQualifyTourApplyLeaseRenewGrow Attract Market and engage * [MarketingSee which campaigns actually drive leases](https://www.gounion.com/marketing) * [Market IntelligencePrice against the market, not a guess](https://www.gounion.com/market-intelligence) * [AI Web ChatAnswers prospects day and night](https://www.gounion.com/ai-web-chat) Convert Qualify, tour, apply, lease * [AI Voice AgentEvery call answered, every lead qualified](https://www.gounion.com/voice-agent) * [AI CRMEvery lead, conversation, and lease on one record](https://www.gounion.com/ai-crm) * [Agent AssistEvery rep answers like your best one](https://www.gounion.com/agent-assist) * [Leasing and ApplicationsApplication to signed lease in one flow](https://www.gounion.com/leasing) Retain Renew * [RenewalsRenew on the same record as the lease](https://www.gounion.com/renewals) Grow Resident-funded revenue * [Credit BuilderResidents build credit, you earn revenue](https://www.gounion.com/ancillary-revenue) * [Union Security DepositA small monthly fee instead of a lump sum](https://www.gounion.com/ancillary-revenue) Capacity, cost, revenue ## Revenue, not just savings. Most platforms only cut cost. Union works both sides: resident-funded products bring in net-new revenue, and centralization takes real cost out. ### One central office. The same coverage. A fraction of the cost. Real numbers from a Union customer: four properties, one leasing office. Today With Union Properties 4 4 Leasing offices 4 1 Agents 12 4 Annual cost $1.5M $600K Centralize leasing into a single office and run the same properties with fewer, more specialized agents. Above-property teams work from the same record as on-site staff, so service holds while overhead drops. ### Credit Builder: residents build credit, operators earn revenue. Union reports residents' on-time rent to the credit bureaus. You set the resident price, keep the spread, and pay a per-resident fee below what standalone rent-reporting tools charge. First revenue lands 45 to 60 days after kickoff. [Explore Credit Builder →](https://www.gounion.com/ancillary-revenue) ### Union Security Deposit: turn a move-in friction point into a revenue line. Residents pay a small monthly fee instead of a lump-sum deposit, with funds held at Wells Fargo. Move-in friction drops and you collect steady fee revenue with no deposit liability on your books. [Explore Union Security Deposit →](https://www.gounion.com/ancillary-revenue) Why implementation with Union is different ## We get on the plane, not on a webinar. Every Union rollout starts with people. Our Customer Success team is on-site for kickoff, your team gets direct access to ours in Slack, and Product stays close after launch. Feedback doesn’t disappear into a ticket queue. It helps shape what we build next. 0:44Come with usInside a Union customer kickoff A Union customer site visit, start to finish. On-siteEvery customer kickoff DirectSlack access to the Union team WeeklyCustomer + Product working sessions “There’s no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.” Dustin Lacey, Chief Technology Officer, Mark-Taylor Residential ## A few questions worth asking. What makes Union's AI different from the next best competitor? Most AI works from whatever the PMS shares with it, which is rarely the full history. Union's AI is built into the CRM, so it has the full record every time. That is why more than 70% of Union's calls are resolved by the AI agent with no transfer. Does Union replace my PMS? No. Union connects to Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. Your property management system stays intact. What Union replaces is the patchwork around it: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools. Is the AI Fair Housing compliant? Yes, and it's a design requirement, not a disclaimer. Union's AI is trained to respond consistently to every prospect, regardless of who is asking. Every interaction is logged, documented, and auditable. How does Union work with my leasing team? You set AI on or off by property, channel, or workflow. When a prospect asks for a person, the handoff carries the whole conversation with it. Agent Assist then gives your team real-time answers during live interactions. How long does implementation take? Most operators go live in 30 days. First revenue from Credit Builder or Union Security Deposit typically lands within 45 to 60 days, often before the full platform rollout is complete. Our VP of Customer Success is on-site for kickoff. How is Union priced? Per unit, by product, so you pay for what you deploy. Union costs less than the leasing CRM, AI chat, AI voice, and screening tools it replaces, and if a competitor has quoted you a lower rate, we will beat it. Credit Builder and Union Security Deposit are resident-funded, so they add revenue instead of cost. You get a quote on the first call. ## See what Union looks like running on your portfolio. Onsite for kickoff. First revenue inside 60 days. [Book a demo →](https://www.gounion.com/demo) Not ready for a demo? [Get the weekly product updates →](https://www.gounion.com/product-updates) --- --- title: AI Web Chat for Multifamily Leasing | Union url: https://www.gounion.com/ai-web-chat description: Union's AI web chat answers prospects 24/7 with full CRM context, not a script, and hands off to a live agent when one is needed. Get a demo. --- AI Web Chat # Chat that knows the renter, not just the last message. Generative AI chat that answers prospects day and night, then hands off warm to a person when one is needed. It works from your live data, so no conversation ever starts from zero. [Book a demo](https://www.gounion.com/demo) ## No cold starts, ever * ### Generative, not scripted Drafts the next reply across chat, SMS, and voice, so agents answer fast without leaving the conversation. * ### Full CRM context Every reply is grounded in the prospect's history, live unit availability, and application status. * ### Knows when it is unsure Four knowledge states flag shaky information for re-verification instead of repeating it, where most tools track only confirmed versus unconfirmed. * ### Warm handoff, no dead ends The chat stays with the prospect until a person greets them, and anyone can reach a human when one is available. 24/7 Coverage, every prospect answered day or night 4 Knowledge states that keep answers accurate 0 Dead ends, every chat can reach a person ## A conversation, not a script Bolt-on chat tools work from a copy of what your PMS exposes. They can tell a resident from a prospect and guess the stage, but they lose the thread the moment the question gets specific, and they restart every conversation from zero. Union web chat lives inside the system of record, so it answers using the live data your CRM owns, is trained on a knowledge base your team controls with multi-step approval, and includes fair-housing guardrails on every message. The renter gets a real answer the first time, and a person the moment they need one. ## Answer every prospect, day or night. See it answer your real prospect questions. [Book a demo](https://www.gounion.com/demo) --- --- title: Lease Renewals for Multifamily | Union url: https://www.gounion.com/renewals description: Union runs lease renewals on the same record as leasing, so a resident is never a stranger at renewal. Keep a person on the conversation, AI on the rest. --- Renewals # Every renewal starts with the whole relationship. The renewal lives on the same record as the lease and every conversation before it, so a resident is never a stranger at renewal time. Keep a person on the conversation while AI handles routine outreach, on your terms. [Book a demo](https://www.gounion.com/demo) ## The relationship doesn't reset at renewal * ### Full resident history on the renewal Every renewal opens with the resident's entire relationship, leasing, residency, and prior conversations, not a blank record. * ### You decide AI versus human Keep a person on the renewal conversation while AI handles routine outreach like delinquency notices, set by property, channel, or workflow. * ### Dedicated renewal owners Specialist renewal teams see the same record as on-site staff, so centralizing renewals does not cost you context. * ### Outreach with guardrails AI Compose drafts renewal SMS and email with fair-housing guardrails, so outreach is fast and compliant. 4 Ways to set the AI-versus-human mix: property, time, channel, workflow 1 Record, the resident's full history from first tour through renewal 0 Cold starts, every renewal opens with the whole relationship ## A renewal, not a re-introduction When the renewal lives in a different system from leasing, the resident effectively starts over. The history of the residency, the service requests, the earlier conversations, none of it follows them into the renewal, and the team works from a thin record at the exact moment the relationship matters most. In Union, the renewal is just the next chapter on the same record. The team sees the full residency, the AI can handle routine outreach while a person owns the renewal conversation, and centralized renewal specialists work from the same record as on-site staff. The resident feels known, and the operator keeps the dial on how much is AI and how much is human. ## Make renewals a continuation, not a restart. See it on your renewal workflow. [Book a demo](https://www.gounion.com/demo) --- --- title: About Union | The AI-Powered CRM for Multifamily url: https://www.gounion.com/about description: Union is the AI-powered CRM that runs the entire renter journey, built in-house alongside operators since 2018. One data model, one tab. --- Built, not acquired. # We're operators who became technologists. Union is the AI-powered CRM that runs the entire renter journey: marketing, AI leasing, renewals, and vacates, on one data model and one tab. ## The moment Multifamily is at an inflection point. Rent growth has flattened, costs keep climbing, and entry-level leasing turnover runs above 50%. Owners are pushing operators to centralize. AI is no longer optional. The software stack is the bottleneck. Four to six disconnected systems each hold a slice of the renter, and none of them fully agree. The point-solution era is now consolidating, and everyone claims the whole renter journey. The real question is no longer coverage. It is architecture: one system on one data model, or several systems wired together to look like one. ## Our origin We did not build Union in a lab. We started in 2018 by building alongside an operator partner, refining every product with the people who actually use it. First property websites, then a CRM, then AI, then the full lifecycle. Our team has run leasing offices, centralized operations, and managed multi-property portfolios. We are not consultants. We know the work because we have done the work. ## What we believe Operators should be able to run the entire renter journey on one platform, choosing how much AI and how much human at every touchpoint, with a live agent always one warm handoff away. No sacrificing the white-glove brand promise. No trading one fragmented stack for another. ## Why one system matters Most multifamily tools now claim the full journey. They split it across systems: a leasing CRM riding on the PMS, an AI overlay working from a synced copy of your data, and a PMS suite stitched together from acquired modules. Union is the only one where the CRM and the AI are the same product on a single data model. Because we built the CRM, the AI can see everything it sees. It acts on the live record, not a copy that is always a step behind. That is what "built, not acquired" means. One codebase. One AI engine. One source of truth. ## How we build Every product is engineered in-house from a single codebase. There are no acquisitions to bolt together and no inherited systems to keep alive. That is rare in proptech, and it is why our AI can act on the live record rather than a copy. We are a global team, building from the USA, Mexico, Eastern Europe, Asia, and India, and we ship new capabilities every sprint. The team stays close to the people who use the product: engineers and product managers sit in customer Slack channels and hear the work firsthand. We hire operators who have become technologists and technologists who want to understand the operation. The bar is the same either way: build something an operator would actually choose. ## A partner, not a vendor Adopting AI is a career-defining decision, so we show up for it. New customers go live in about 30 days. Our VP of Customer Success is on-site for the kickoff, not on a webinar. Customers sit in our Slack channels for daily, direct access, and the roadmap is built with their input. We made 46 customer trips in 2025. First revenue from resident-funded products lands within 45 to 60 days. You are buying a partner measured on your outcomes, not a vendor you have to manage. 30 days From kickoff to go-live 46 Customer trips in 2025 45–60 days First resident-funded revenue ## Built for real operations Union runs real leasing and resident operations every day, not pilots. The platform screens applicants through TransUnion, verifies income through Mastercard, and holds Union Security Deposit funds at Wells Fargo. It connects to the systems operators already run, including Yardi, RealPage, ResMan, and Entrata. Credit Builder is an Affinity Partner of the Arizona Multihousing Association, which represents more than 3,000 members and over 440,000 units across the state. AMA members offer it to residents at no cost to the community, and a share of every enrollment goes back to the association. ## Our timeline * 2018 Union founded. Property marketing websites go live. * 2019 CRM launches. * 2020 Self-guided tours, call tracking and scoring, and AI Chat launch. * 2022 Leasing launches. * Today One platform runs the entire renter journey: marketing, AI chat and voice, CRM, applications, leasing, renewals, and resident-funded revenue. ## We're just getting started. If you run multifamily, let us show you what one system can do. If you build software and want a real problem with total ownership, come build it with us. [Book a demo](https://www.gounion.com/demo) [See open roles](https://www.gounion.com/careers) --- --- title: Agent Assist for Multifamily Leasing | Union url: https://www.gounion.com/agent-assist description: Union Agent Assist surfaces real-time answers across chat, SMS, and voice, turning day-one hires into experts. Get a demo on your portfolio. --- Agent Assist # Your newest hire answers like a veteran. Real-time answer suggestions across chat, SMS, and voice, pulled from your live CRM and knowledge base. A day-one hire handles complex questions with confidence, and one person can cover like a full team. [Book a demo](https://www.gounion.com/demo) ## Context at the moment of need * ### Real-time suggestions Drafts the next reply across chat, SMS, and voice, so agents answer fast without leaving the conversation. * ### Answers from the live record Every suggestion is grounded in the prospect's history, unit availability, and application status, not a generic script. * ### Day-one readiness New hires handle complex prospect questions on their first shift, with no months-long ramp. * ### One person, full-team coverage At small properties where the manager also runs maintenance, Agent Assist lets one person respond like a full team. Day 1 New hires answer complex questions on their first shift 3 Channels covered: chat, SMS, and voice 50%+ Entry-level leasing turnover Agent Assist is built for ## A veteran on every shift Most leasing tools hand a new agent a script and a login. The hard questions still route to whoever has been there the longest, and service quality tracks tenure. Because Agent Assist runs on the same data model as your CRM, it surfaces the right answer at the moment of need, grounded in the live record and your own knowledge base, with fair-housing guardrails on every drafted message. A day-one hire answers as if they have been there for years. ## Put a veteran on every shift. See it on your team's real conversations. [Book a demo](https://www.gounion.com/demo) --- --- title: Ancillary Revenue for Multifamily | Union url: https://www.gounion.com/ancillary-revenue description: Union's resident-funded products, Credit Builder and Union Security Deposit, add net-new revenue at no cost to the operator. First revenue in 45 to 60 days. --- Ancillary Revenue # Revenue your on-site teams never have to touch. Resident-funded products that add net-new, high-margin income at no cost to you, billed and managed inside the same platform as everything else. The fastest, lowest-friction way to start with Union. [Book a demo](https://www.gounion.com/demo) ## Net-new income, zero on-site lift * ### Union Security Deposit Residents pay a small monthly fee instead of a lump-sum move-in deposit, with funds held at Wells Fargo. * ### Credit Builder Reports residents' on-time rent payments to the credit bureaus, so paying rent builds their score. * ### Resident-funded, zero operator cost Net-new, high-margin revenue with no added on-site work and no cost to the operator. * ### Land and expand The fastest, lowest-friction way to start with Union, then grow into the full platform. $0 Cost to the operator, fully resident-funded 45 to 60 Days to first ancillary revenue, often before full rollout 3 Credit bureaus that receive on-time rent payments reported by Credit Builder. ## A service, not a junk fee Ancillary revenue in this industry usually means nickel-and-diming residents with junk fees. Union built products residents actually benefit from: a deposit alternative that frees up cash at move-in, and rent reporting that raises a resident's credit score for paying on time. Residents fund them, so the revenue is net-new at no cost to the operator. Union manages them in-platform, so the on-site team does nothing. First revenue lands 45 to 60 days after kickoff, often before the full platform is even live. Credit Builder is also an Affinity Partner product of the Arizona Multihousing Association, offered to AMA members as a resident benefit. ## Add a revenue line in your first 60 days. We'll model the revenue on your portfolio. [Book a demo](https://www.gounion.com/demo) --- --- title: AI CRM for Multifamily | Union url: https://www.gounion.com/ai-crm description: Union's AI CRM puts every lead, conversation, and lease on one record, so the AI answers with full context. Built for leasing, not bolted on. See it in a demo. --- AI CRM # Every lead, conversation, and lease on one record. Leasing teams, chat AI, voice AI, and Agent Assist all work from the same record. Every interaction captured, every action logged. Human or AI, everyone knows exactly where the relationship stands. [Book a demo](https://www.gounion.com/demo) ## One record, every channel * ### Unified prospect timeline Calls, texts, emails, tours, and applications land on one record. No stitching across tools. * ### Agent Assist on every interaction AI-suggested replies surface on the record during live calls, chats, and SMS, so new hires perform like veterans. * ### Applications and screening on the record Document generation, e-signature, screening, and income verification happen in one flow, on the same record. * ### Human-or-AI, one source of truth When work passes between your team and the AI, nothing is dropped and nothing is duplicated. 1 record Replaces 4 to 6 point tools 100% Interactions captured on the record 47 Workflow events automated on the record 1 day Median lead to application, versus 2 to 4 on legacy systems ## Why one record changes everything Most CRMs were built to store contacts. Union was built to run leasing, with AI in the record from the first line of code. Built for leasing agents Pipelines, unit matching, and renewals are first-class, not bolted on. Your team works the way they already think. AI that sees the whole picture Because the AI lives on the same record, it answers with full context: the prospect's history, the unit they want, and what was promised on the last call. ## See the AI CRM running on your portfolio. 30 days from kickoff to go-live. First revenue inside 60. [Book a demo](https://www.gounion.com/demo) --- --- title: Leasing and Applications for Multifamily | Union url: https://www.gounion.com/leasing description: Union runs application, screening, income verification, documents, and e-signature in one flow, on the same record your CRM and AI share. Get a demo. --- Leasing & Renewals # Application to signed lease, in one flow. Application, screening, income verification, documents, and e-signature in one place, on the same live record your CRM and AI already share. No separate screening tool, no re-keying, no lost status. [Book a demo](https://www.gounion.com/demo) ## Everything the lease needs, in one place * ### Application to lease in one flow Application, screening, income verification, documents, and e-signature, all in one place instead of bouncing between systems. * ### Built-in screening and verification Credit and background screening through TransUnion and income verification through Mastercard, run inside the application, not a separate vendor. * ### Live application status Agents and the AI both see where every applicant stands, so no one re-checks another system to answer a question. * ### Made for centralized teams Saved, filtered views by property and agent let a centralized leasing office pull the exact queue it needs in one click. 5 Steps in one flow: application, screening, income verification, documents, e-signature 1 System of record, application status live for agents and the AI alike 0 Re-keying between a leasing CRM and a separate screening tool ## One flow, not a handoff In most stacks, leasing and applications live in different tools. The leasing team works on one system, the application and screening run in another, and the status falls out of sync between them. Applicants get asked for the same thing twice, and an agent has to log in elsewhere to answer a simple question. Union runs the entire path on a single record. The application, screening through TransUnion, income verification through Mastercard, document generation, and e-signature all happen in the same system your CRM and AI already use. Status is always current, the AI can answer applicant questions because it sees where they stand, and centralized teams work a single filtered queue instead of chasing updates across systems. ## Take applicants from apply to signed, in one place. See the full flow on your portfolio. [Book a demo](https://www.gounion.com/demo) --- --- title: Market Intelligence for Multifamily | Union url: https://www.gounion.com/market-intelligence description: Price against the market, not a guess. Compete tracks competitor pricing and availability in your submarket and alerts you when the market moves. --- Market Intelligence # Price against the market, not a guess. Compete tracks competitor pricing and availability in your submarket and alerts you when the market moves, so pricing and concession decisions run on live data, in the same platform you lease from. [Book a demo](https://www.gounion.com/demo) ## Live data where you make the call * ### Competitor pricing tracking See what comparable units in your submarket are asking, refreshed continuously. * ### Availability signals Watch supply tighten or loosen before it shows up in your occupancy. * ### Market-move alerts Get notified the moment the submarket shifts, so you can adjust price and concessions in time. * ### Decisions in one platform Intelligence sits next to leasing; no spreadsheets to export. Live Submarket pricing, not a quarterly report Real-time Alerts when the market moves 1 tab Intelligence and leasing together ## Stop pricing in the rearview mirror Most pricing decisions lean on data that’s weeks old. By the time it lands, the submarket has already moved. Compete keeps competitor pricing and availability in front of you continuously, and because it lives where you lease, acting on it is one step, not a separate workflow. ## Price on live data. See Compete on your submarket. [Book a demo](https://www.gounion.com/demo) --- --- title: Marketing Attribution for Multifamily | Union url: https://www.gounion.com/marketing description: Union tracks every lead from source to signed lease, so you can see which campaigns actually drive leases and measure cost per lease, not cost per click. --- Marketing # See which campaigns actually drive leases. ILS syndication, review management, and campaign performance on the same platform where leads land. True attribution by source, agent, property, and campaign. Not guesswork. [Book a demo](https://www.gounion.com/demo) ## From impression to lease, attributed * ### ILS syndication Push and manage listings across the major ILSs from one place. * ### Review management Monitor and respond to reviews where reputation turns into tours. * ### True source attribution Every lead and every lease rolls up by source, agent, property, and campaign. * ### Spend that follows outcomes Shift budget toward the campaigns that produce leases, not just clicks. 1:1 Lead-to-lease attribution 4 Dimensions every number rolls up by Cost per lease Measured, not cost per click ## Attribution you can act on When marketing and leasing live in different systems, attribution is a reconciliation project. In Union it's just the record. Because the lead's source travels with it all the way to the signed lease, you can finally see cost per lease, not cost per click, and move spend accordingly. ## Find the campaigns that actually lease. We’ll map attribution on your portfolio. [Book a demo](https://www.gounion.com/demo) --- --- title: AI Voice Agent for Multifamily | Union url: https://www.gounion.com/voice-agent description: Every call answered, every lead qualified. Union's voice AI handles availability, pricing, and tour booking end-to-end, with warm handoff when a prospect wants a person. --- AI Voice Agent # Every call answered. Every lead qualified. Union's voice AI answers, qualifies, handles availability and pricing, and books the tour, all in the same conversation. After hours, weekends, peak season. When a prospect wants a person, warm handoff is one step. [Book a demo](https://www.gounion.com/demo) ## A full conversation, not a phone tree * ### Answers on the first ring Every inbound call picked up. No voicemail, no missed lead, no after-hours gap. * ### Qualifies and books the tour Checks availability, quotes pricing, and schedules the tour inside the same call. * ### Warm human handoff When a prospect asks for a person, the AI stays on the line until your agent picks up, with full context intact. * ### Every call transcribed to the record Transcripts and outcomes land on the CRM record automatically, ready for the next touch. 70%+ Of calls resolved by the AI agent, no transfer 100% Call answer rate, day or night 24/7 Coverage with zero added headcount ## Why it finishes the conversation A bolt-on voice tool can only work from whatever the PMS exposes. Union's voice AI sees the full record at every point in the call. That's the difference between a bot that takes a message and an agent that closes the loop: checking the right unit, honoring the last promise, and booking the tour before the prospect hangs up. ## Hear your own properties answered by AI. We’ll run a live call on a demo. [Book a demo](https://www.gounion.com/demo) --- --- title: Careers | Union url: https://www.gounion.com/careers description: Build what's next at Union. Remote by design, talent-first, genuinely devoted to our customers. Open roles in engineering and sales; email your resume to careers@gounion.com. --- # Build what's next at Union. Remote by design. Talent-first. Genuinely devoted to our customers. Product-driven. See open roles ## Build the future of renting. Union is building the technology behind the entire renter journey, from the first interaction with a prospect through leasing, renewals, and the resident experience. We're creating software that helps multifamily teams do better work, operate more efficiently, and give the people finding a place to live a better experience. We're still early. That means the people who join Union now have an outsized role in what we build and how we build it. ## Why Union The parts of this job that are hard to find somewhere else. ### Remote by design Work where you do your best work. Union is a distributed team across multiple countries and time zones, and we care about the quality of your work, not where your desk happens to be. Sales roles are aligned to specific territories. ### Share in the upside When Union wins, the team wins. Employees hold stock in the company, so everyone has a real financial stake in the value we create together. ### High standards. Low ego. We hire talented people who care deeply about their work and treat people well. High standards and kindness aren't opposites. We expect both. ### Real ownership Small teams. Meaningful responsibility. The people closest to the problem are trusted to solve it. You'll work across functions, stay close to customers, and have a real voice in what Union builds next. ## Software is what we build. Homes are what it's about. Millions of renter interactions happen through the systems multifamily teams use every day. We're building technology that makes that experience simpler for the teams operating communities and the people trying to find a home. ## How we work What this looks like in a normal week. ### Stay close to the customer Customer problems come before internal assumptions. ### Own the outcome Don't just complete your piece. Care whether the thing actually worked. ### Keep it simple Complexity compounds. We look for the clearest path. ### Move with purpose We value momentum, but not activity for activity's sake. ### Be kind and direct Say what needs to be said. Assume positive intent. Help each other get better. ### Build things we're proud of Quality matters, from the product to the smallest customer interaction. ## The team you'd be joining. Remote by default, together on purpose. Conference floors, customer offices, and the occasional team week. The company we build matters just as much as the product we build. We want exceptional people to have the autonomy to do the best work of their careers here. Ethan Lacey, CEO of Union ## Find your place at Union. We're building a small team of exceptional people who care about customers, craft, and doing meaningful work. We hire carefully because every person has an outsized impact on Union. Applying is an email, not a portal. Email [careers@gounion.com]() with: * A copy of your resume * A link to your LinkedIn profile * A note on what you'd want to work on ### [Principal Software Engineer, SecurityEngineeringFull-timeRemoteSecurity engineers who think in threat models and ship the fix. You will own how Union protects renter, screening, and payment data across the platform.Apply for this role →]()### [Account Executive, OhioSalesFull-timeOhioSellers who know multifamily and know Ohio. Columbus, Cincinnati, Cleveland, Dayton, and Toledo.Apply for this role →]()### [Account Executive, FloridaSalesFull-timeFloridaSellers who know multifamily and know Florida. Tampa, Orlando, Miami, Jacksonville, and the Gulf coast.Apply for this role →]()### [Account Executive, Northern CaliforniaSalesFull-timeNorthern CaliforniaSellers who know multifamily and know Northern California. The Bay Area, Sacramento, and the Central Valley.Apply for this role →]() ### Don't see your role? We still want to hear from exceptional people. Tell us what you're great at, what you'd want to build at Union, and send your resume or LinkedIn profile to [careers@gounion.com](). --- --- title: Privacy Policy | Union url: https://www.gounion.com/privacy description: How Union collects, uses, shares, and protects your personal data. --- # Privacy Policy This UNION Privacy Policy (the "Policy") explains how personal data is collected from individual users or business entities (the "user", "you" and "your") through the website https://gounion.com and the related software and services (collectively, the "Platform"), as well as how it is used and disclosed. UNION is owned and operated by Lift Lytics LLC DBA UNION, a Delaware limited liability company, having a business address at: 1404 Kinney Avenue, Austin, TX 78704 ("we", "us", and "our"). This Policy enters into force on the effective date indicated at the top of the Policy and remains valid until terminated or updated by us. The Policy may be changed from time to time to address the changes in laws, regulations, and industry standards. If we have your email address, we will send you a notification about the changes. Also, we encourage you to review our Policy regularly to stay informed. For significant material changes in the Policy or, where required by the applicable law, we may seek your consent. ## Our Role as a Data Controller and a Data Processor We act in the capacity of a data controller and a data processor with regard to the personal data processed through the Platform in terms of the applicable data protection laws, including the EU General Data Protection Regulation (GDPR). Our role depends on the specific situation in which personal data is handled by us, as explained in detail below: **Data controller.** We are responsible for the collection and use of your personal data through the Platform and we make decisions about the types of personal data that should be collected from you and purposes for which such personal data should be used. Therefore, we act as a data controller with regard to the personal data collected directly through the Platform (e.g., when you send us an inquiry or conclude a service contract). We comply with data controller's obligations set forth in the applicable laws. **Data processor.** We act in the capacity of a data processor in situations when you submit information, client lists, files or generate data through the Platform for processing ("Your Data") and Your Data contains your or other individuals' personal data. We do not own, control, or make decisions about Your Data. We process Your Data only in accordance with the instructions issued by a respective data controller. ## Personal Data We Collect We collect your personal data in various ways when you use our Platform. We respect data minimization principles. Thus, we collect only a minimal amount of personal data through the Platform that is necessary to ensure the proper provision of the Platform as described below. We use your personal data for limited, specified and legitimate purposes explicitly mentioned in this Policy. We do not use your personal data for any purposes that are different from the purposes for which it was provided. We use your personal data to, among other things, provide you with the requested services, provide the functionality and improve the quality of our Platform and personalize your experience. Also, when processing personal data, we make sure that we do so by relying on one of the available legal bases. You can find more information about the legal bases below. **Name and contact information.** Your first and last name, email address, postal address, phone number, and other similar contact information. **Identifiers.** Government-issued identifiers, such as a social security number or driver's license number, and other state-issued identification numbers, as well as other unique identifiers such as those associated with your device. **Demographic information.** Information about you such as your age, gender, country, and preferred language. **Financial information.** Information about your financial accounts, such as outstanding balances, bank holdings, loan history, bill payment history, and insurance information. In some cases, this includes corresponding account numbers. This information is generally collected in our applicable affiliate's capacity as a credit reporting agency under the FCRA, and, in those instances, our collection, use, and sharing of this information is regulated by the FCRA. We are also provided with this information when acting as a service provider to financial institutions, in which cases our use of the data is regulated by the Gramm-Leach-Bliley Act ("GLBA"). **Commercial information.** Information regarding products or services you have purchased or considered purchasing, or other purchasing or spending histories or tendencies. **Internet or other similar network activity.** Information regarding your browsing history, search history, and information about how you interact with our websites, applications, advertisements, or emails. **Device information.** Information about the devices you use to access our websites, applications, or advertisements, such as browser, operating system type, device ID, and IP address. Your IP address may be used to identify the general geographic location of your device. **Professional or employment-related information.** Information regarding your employment status, history, and compensation. This is typically provided by your employer or its payroll, or otherwise collected through a credit reporting agency under the FCRA. **Support information.** Information you provide when you contact us for support, such as the content of your communications with us, and the products or services related to your inquiry. When you contact us, such as for customer support, phone conversations or chat sessions with our representatives may be monitored and recorded. **Education information.** Information regarding your education history, including degrees earned and student loan financial information. **Inferences drawn from personal data.** Profiles or scores developed using your personal data which reflect your preferences, characteristics, or consumer spending profile. **Public records information.** Information about you lawfully made available by federal, state, or local governments. This includes information about legal proceedings in court records and business ownership and affiliation information included in secretaries of state filings. **Payment Data.** When you make or request a payment, you will be asked to provide your payment details like your name, credit or debit card number, expiration date, security code, billing address. Please note that we do not process payments - it is done by our third-party payment processors. Your payment data is used to process your payments and maintain our business records. The legal bases on which we rely are 'performing a contract', 'pursuing our legitimate business interests' (i.e., administer our business), and 'complying with our legal obligations'. We do not store credit or debit card numbers or any other payment method. Our third-party payment processors store such data for the time period required by the applicable law. We may also obtain information from other sources, such as third-party websites, applications, and services (each, a "Third-Party Platform"), through which you connect with our Platform and combine that with information we collect on our Platform. Please note that you may adjust the settings of the Third-Party Platform to control what personal data is shared with us. We use such personal data for the purposes it is provided. For example, if you choose a Third-Party Platform to sign-up on the Platform, we will use the personal data received from the Third-Party Platform to register and maintain your user account and provide you with the requested services as described above. When you visit our Platform, some information is automatically collected. For example, we may automatically collect your location, computer operating system, Internet Protocol (IP) address, access times, browser type and language, and the website you visited before our Platform. In most cases, such information is not considered to be personal data (except for your IP address), unless it is combined with your personal data. We use such information to analyze the technical aspects of your use of the Platform, prevent fraud and abuse of the Platform, ensure the security of the Platform, tailor the Platform for your location and preferences, understand you and your preferences, to enhance, personalize, and customize your experience and enjoyment using our Platform, products, and services. The legal basis on which we rely when processing such analytics data is 'pursuing our legitimate business interests' (i.e., to analyze and protect the Platform). We also collect information about your usage and activity on our Platform using certain technologies, such as: **Cookies.** We may automatically collect information using "cookies" and similar technology. Cookies are small data files that may have unique identifiers and reside, among other places, on your computer or mobile device, in emails we send to you, and on our web pages. Among other things, cookies help us improve our Platform and your experience. We use cookies to see which areas and features of our Platform are popular and to count visits to our Platform. We may access information contained in cookies placed on your device by a Third-Party Platform as permitted by the terms of your agreement and privacy settings with such Third-Party Platform. We may share this information with the Third-Party Platform for its use as permitted by the terms of your agreement and privacy settings with such Third-Party Platform. We use different types of cookies on the Platform, including: * **Essential technical cookies** that are strictly necessary to ensure the correct functioning of the Platform and provide the services requested by you; * **Marketing cookies** that allow us to create, implement, and examine our marketing campaigns. Such cookies allow us to reach the right customers, analyze the productivity of our marketing campaigns, and offer you personalized advertisement; and * **Statistics cookies** that allow us to generate statistical reports about how you use the Platform. **Cookie Consent.** When you visit the Platform for the first time, we may ask you to provide us with your consent to our use of all cookies via a cookie consent banner. If you do not provide your opt-in consent, we will not serve you our non-essential cookies. Please note that we may not be able to provide you with the best possible user experience on the Platform if not all cookies are enabled. If you would like to refuse our use of non-essential cookies later, you can do it at any time by declining cookies in your browser or device. **Web Beacons.** We may collect information using web beacons. Web beacons are electronic images that may be used on our Platform or in our emails. We use web beacons to deliver cookies, count visits, understand usage and campaign effectiveness, and tell whether you open an email and act upon it. The legal basis on which we rely when processing such data is 'pursuing our legitimate business interests' (i.e., to analyze the Platform). **Do Not Track Signals.** We currently do not employ technology that recognizes "do-not-track" signals from your browser. We may engage third parties, such as marketing or analytics partners, who may collect information about your online activities over time and across different websites when you use our Platform. If we combine your non-personal data with certain elements of your personal data and such a combination allows us to identify you as a natural person, we will handle such aggregated data as personal data and make sure that we have a legal basis for processing it. If your personal data is de-identified in a way that it can no longer be associated with a natural person, it will not be considered personal data and we may use it for any business purpose. ## How We Share Your Personal Data We use and disclose personal data to nonaffiliated third parties for the following commercial purposes: 1. **Consumer credit reporting.** Some of our affiliates collect, use, and share personal data when acting as a consumer reporting agency, as this activity is regulated by the FCRA. Acting as a consumer reporting agency, these affiliates collect personal data about your creditworthiness, credit standing, credit capacity and mode of living from a variety of data furnishers, share this information with credit providers and other entities when they make decisions to extend credit or enter into transactions with you. 2. We may share aggregate statistical data for the improvement of services offered by our Platform. 3. We share personal data with third parties who provide services to us, such as data collection, reporting, ad response measurement, and site analytics, as well as assistance with delivery of relevant marketing messages and advertisements. These service providers will use your personal data for the purpose of evaluating your, and other users' use of the Platform, compiling reports for us on your activity on the Platform and providing other services relating to your activity on the Platform and Internet usage. These third parties may view, edit, or set their own cookies. We and our third-party service providers, advertisers, and/or partners may also place web beacons for these third parties. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by this Policy. 4. We share customer information, including contact details such as email addresses, with advertising and measurement partners, including Google, so that those partners can perform services on our behalf. Those services include matching our customers and prospects against a partner's own users so that we can show, suppress, or measure the performance of our advertising. Contact information shared for this purpose is transmitted in a hashed, non-reversible form. We share only information that you provided to us directly, for example when you submit a form on our website, request a demo, or give us your information at a conference or industry event. We do not use purchased or rented third-party lists for this purpose. You can manage how Google personalizes ads to you at myadcenter.google.com, and you may ask us to stop sharing your information with advertising partners at any time using the details in the Contact Us section below. 5. We may disclose your personal data (i) to comply with laws and to respond to lawful requests and legal process, (ii) to protect our rights and property, as well as the rights and property of our agents and customers, and others, including to enforce our agreements, policies, and terms of use, and (iii) in an emergency to protect the safety of the Platform, our customers, or any person. 6. We may disclose or transfer your personal data to a third party if we sell, transfer, divest, or disclose all or a portion of our business or assets to another company in connection with or during negotiation of any merger, financing, acquisition, bankruptcy, dissolution, transaction, or proceeding. 7. We may also share aggregated or de-identified information with third parties in our discretion. 8. We cooperate with affiliate third parties that may have access to your personal data, such as your cookie data. We also share your personal information with the Affiliate that you chose during the sign-up process. We will disclose your personal data only if we have a legal basis for doing so (e.g., your consent to non-essential cookies if you are based in the EU). ## International Transfers of Personal Data Some of our data processors are located outside the country in which you reside. For example, if you reside in the European Economic Area (EEA), we may need to transfer your personal data to jurisdictions outside the EEA. In case it is necessary to make such a transfer, we will make sure that the jurisdiction in which the recipient third party is located guarantees an adequate level of protection for your personal data. We will not transfer your personal data internationally if no appropriate level of protection can be granted. ## Security of Your Personal Data We take reasonable steps to help protect your personal data in an effort to prevent loss, misuse, unauthorized access, disclosure, alteration, and destruction. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your personal data. Our security measures include encryption, access control, secured networks, anonymization of personal data and carefully selected data processors. Nonetheless, we cannot guarantee that transmissions of your payment information or personal data will always be secure or that unauthorized third parties will never be able to defeat the security measures taken by us or our third-party service providers. To the highest extent permitted by the applicable law, we assume no liability for disclosure of your personal data due to errors in transmission, unauthorized third-party access, or other causes beyond our control. You play an important role in keeping your personal data secure. You should not share your user name, password, or other security information for your account with anyone. When you provide us with any access credentials to third-party software or services for the purpose of using the full functionality of the Platform (for example, when you migrate your client lists and appointments), you have to make sure that those credentials belong to you and you do not breach any applicable laws by disclosing them to us. To the highest extent permitted by the applicable law, we assume no liability for disclosure of your access credentials due to errors in transmission, unauthorized third-party access, or other causes beyond our control. ## Your Rights You have the right to control how your personal data is processed by us by exercising the rights listed below (unless, in very limited cases, the applicable law provides otherwise): * **Right of access** : you can get a copy of your personal data that we store in our systems; * **Right to rectification** : you can rectify inaccurate personal data that we hold about you; * **Right to erasure ('right to be forgotten')** : you can ask us to erase your personal data from our systems; * **Right to restriction** : you can ask us to restrict the processing of your personal data; * **Right to object** : you can ask us to stop processing your personal data; * **Right to withdraw consent** : you have the right to withdraw your consent, if you have provided one; or * **Right to complaint** : you can submit your complaint regarding our processing of your personal data. If you would like to exercise any of your rights, please contact us by email or by post (you can find our contact details at the end of this Policy) and explain your request in detail. In order to verify the legitimacy of your request, we may ask you to provide us with an identifying piece of information that allows us to identify you in our system. We will answer your request within a reasonable time frame but no later than 30 days. If you would like to launch a complaint about the way in which we process your personal data, we kindly ask you to contact us first and express your concerns. If we receive your complaint, we will investigate it and provide you with our response as soon as possible. If you are not satisfied with the outcome of your complaint, you have the right to lodge a complaint with your local data protection authority. We do not discriminate against you if you decide to exercise your rights. It means that we will not: (i) deny any goods and services, (ii) charge you different prices, (iii) deny any discounts or benefits, (iv) impose penalties, or (v) provide you with a lower quality service. If we get a request regarding the personal data included in Your Data, we will forward such a request to the respective controller. This is because we, as a data processor, do not accommodate data subjects' requests with regard to personal data that we process on behalf of our users. ## Children The Platform is not intended for use by children (i.e., persons who are minors in their country of residence). Therefore, we do not knowingly collect minors' personal data, unless parents or legal guardians decide to provide children's data to us. If you, as a parent or a legal guardian of a child, become aware that the child has submitted his/her personal data to us, please contact us immediately. We will delete your child's personal data from our systems without undue delay. ## Retention period We store your personal data in our systems only for as long as such personal data is required for the purposes described in this Policy or until you request us to delete your personal data, whichever comes first. After your personal data is no longer necessary for its primary purposes and we do not have another legal basis for storing it, we securely delete your personal data from our systems. Bank transaction data is not retained, only aggregate income. We will promptly destroy all financial information after the completion of our verification process, in no case longer than 14 months after your submission of the information to us. We retain non-personal data pertaining to you for as long as necessary for the purposes described in this Policy. For example, we can store it for the period of time needed for us to pursue our legitimate business interests, conduct audits, comply with (and demonstrate compliance with) legal obligations, resolve disputes and enforce our agreements. In certain cases, we are required by law to store your personal data for a certain period of time (e.g., for business records or accountancy purposes). Thus, we keep your personal data for the time period stipulated by the applicable law and securely delete it as soon as the required storage period expires. ## Contact Us For questions about accessing, changing, deleting your personal data or the Policy, please contact our support at: support@gounion.com If you wish to send us a letter by post, you can use the following business office address: 1404 Kinney Avenue, Austin, TX 78704 --- --- title: Terms of Service | Union url: https://www.gounion.com/terms description: The terms that govern your use of the Union platform and services. --- # Terms of Service These UNION Terms of Service (this "Terms of Service" or "Agreement") govern the use of the mobile and internet-based platform provided by Lift Lytics LLC DBA UNION, a Delaware limited liability company, at and through the website https://gounion.com ("UNION", the "Platform", "we" or "us"). These Terms of Service include and incorporate our Privacy Policy. PLEASE READ THESE TERMS OF SERVICE CAREFULLY. THIS IS A LEGAL AGREEMENT BETWEEN UNION AND YOU, WHICH GOVERNS YOUR USE OF THE PLATFORM. YOUR USE OF THE PLATFORM CONSTITUTES YOUR ACCEPTANCE OF AND AGREEMENT TO ALL OF THE TERMS AND CONDITIONS IN THESE TERMS OF SERVICE AND YOUR REPRESENTATION THAT YOU ARE AN INDIVIDUAL WHO CAN FORM LEGALLY BINDING CONTRACTS UNDER APPLICABLE LAW. ## The Platform UNION provides an online marketplace that facilitates rental property leasing via Background Screening, Income Verification, E-signature/ E-document delivery, and payment of rental application form fees (together the "Services") for landlords and property managers ("Owner") seeking to lease their property ("Property") to rental applicants ("Applicant"). Owner and Applicant are both users of the Platform and are referred to collectively as "Users" or "you"). UNION is not a party to any rental transaction. The Platform does not own or manage the properties listed on the Platform and does not enter into rental contracts for those properties. UNION makes no representations or warranties whatsoever with respect to Property provided by Owner or requested by Applicant through use of the Platform. AS A RESULT, THE PLATFORM SHALL NOT BE LIABLE UNDER ANY CIRCUMSTANCES FOR INFORMATION, THE CONTENTS OF ANY DOCUMENTS, OR FOR ANY OTHER INTERACTIONS BY, BETWEEN OR AMONG USERS, PROPERTY MANAGERS OR OWNERS THROUGH THE PLATFORM. UNION does not screen Users, inquire into the background of Users, or attempt to verify information provided by any User. UNION does not verify or confirm that any User is who they claim to be, or is accurately representing themselves, and does not verify or confirm any representations with respect to the Property provided on the Platform. UNION does not assume any responsibility for the accuracy or reliability of this information or any information provided on or through the Platform. You are responsible for how you use the Platform. Any decision by Applicant or by Owner is a decision made in such entity's sole discretion. IN THE EVENT THAT YOU HAVE A DISPUTE WITH AN OWNER, YOU RELEASE THE PLATFORM FROM ANY CLAIMS, DEMANDS AND DAMAGES ARISING OUT OF OR IN ANY WAY CONNECTED WITH SUCH DISPUTES. **Background Screening.** As part of the Services, Applicants may be permitted to submit information through the Platform for the purpose of conducting an Applicant’s background check or screening on behalf of the Owner (a “Screening”) for Owner’s use in connection with assessment of Applicant’s eligibility to rent the Property. Information that you submit through the Platform for the purpose of such Screening shall be treated in accordance with the Privacy Policy. Your submission of the information requested for a Screening shall constitute your consent to the Screening process. You acknowledge that you will address any issues or concerns with any Screenings, by contacting the appropriate Owner, or as otherwise required by law. The Platform shall not become involved in Screening related issues. **Income Verification.** In order to enable UNION to provide its Services, Applicant will need to submit to UNION various sensitive personal financial information. UNION uses third-party services to process Applicant’s bank credentials, and Applicant’s bank credentials never reside in UNION. Once Applicant’s bank account is connected to the Platform via a third-party service, then UNION will collect bank statement Information, and calculate and produce an income and accounts summary for Owner. Owner may then make decisions based in part on such summaries. Applicant hereby authorizes UNION to retrieve Applicant’s bank statements from his or her financial institution and then provide verification Services to Owner for Owner’s use in connection with assessment of Applicant’s eligibility to rent the Property. Applicant and Owner agree and acknowledge that any limitations on Owner’s use of such financial records and summaries is solely between Applicant and Owner. **E-signature & E-document Delivery.** Any rental agreement that you enter into through the Platform are for Properties provided by an Owner or another party other than the Platform. Although the Platform provides Services through which Users may execute rental or lease agreements and enter into binding contracts, the Platform is not involved in, is not liable for, and is not a party to those transactions. The terms of those transactions are determined solely by you and the third-party with whom you are entering into said contract, and not by the Platform. You acknowledge that you will address any issues or concerns with such agreements with said third-parties directly, rather than the Platform. If you choose to use the electronic signature execution functionality of the Platform, then you understand, acknowledge and agree that you have carefully reviewed and agree to the Signing Application Terms ## Sharing between Applicant and Owner Any information Applicant shares with any Owner is at Applicant’s sole risk. UNION does not control how any Owner utilizes information they receive from Applicant or from UNION. By submitting information and materials and in order for the Platform to provide the Services, you hereby consent to the Platform’s use and sharing of your information and materials as described in our Privacy Policy. In the event of a conflict between the applicable Privacy Policy and these Terms of Service, the Privacy Policy shall take precedence. ## Payments **Applicant Application Fees.** In order to potentially qualify to rent a Property, Applicant must first create an account and complete a rental application form. In order to submit the application form, the Applicant shall be required to pay an application fee and a security deposit. The application fee and the security deposit are set by the Owner, and not by the Platform. You acknowledge that refund of the security deposit is subject to the type of security deposit that you select from the Platform, your compliance with the terms of the type of deposit that you select, and compliance with Owner’s rental requirements. **Owner Services Fees.** In order to use the Service, Owner shall first pay UNION a fee based on UNION’s current Owner Service fees, and Owner agrees to comply with such fee’s applicable terms and conditions. **Billing Methods.** UNION will immediately charge the applicable fee amount to your ACH, credit card, debit card, or any other payment method chosen by you. Should the Applicant’s payment method be rejected or payment canceled for any reason whatsoever, the Property offer from the Owner shall not be reserved and will automatically expire. You agree that any amounts charged under this Agreement are mandatory and due and payable immediately. **Secure Transmission.** While UNION takes what we believe to be reasonable efforts to ensure secure transmission of your information to the payment processors, UNION is not responsible for any fees or charges assessed by the payment processors or any errors in the processing of payments by third parties, or your submission of erroneous payment information. Representations. By providing any payment information through the Platform, you represent, warrant, and covenant that: (1) you are legally authorized to provide such information to us; (2) you are legally authorized to perform payments from the debit or credit card account(s); and (3) such action does not violate the terms and conditions applicable to your use of such payment method account(s) or applicable law. **Taxes.** Users are responsible for determining any and all taxes assessed, incurred, or required to be collected, paid, or withheld for any reason for your use of the Platform. ## UNION Accounts In order to potentially qualify to rent a Property, Applicant must first create an account on the Platform (an "Account"), Users are granted a limited, personal, non-transferable, non-sub licensable, non-exclusive, and revocable right to use the Platform subject to the restrictions set forth in these Terms of Service. In registering for an Account, you agree to provide true, accurate, current and complete information about yourself and the Property ("Registration Data"). You further agree that, in providing such Registration Data, you will not knowingly omit or misrepresent any material facts or information and that you will promptly enter corrected or updated Registration Data via the Platform. We reserve the right to suspend or terminate the Account of anyone who provides inaccurate, untrue, or incomplete information, or who fails to comply with the account registration requirements. You agree to maintain your Account solely for your own use. You agree that you will not allow another person to use your Account to access or use the Platform under any circumstances. You are solely and entirely responsible for maintaining the confidentiality of your Account credentials and for any charges, damages, liabilities or losses incurred as a result of your failure to do so. We are not liable for any harm caused by or related to the theft of your Account credentials, your disclosure of your Account credentials, or your authorization to allow another person to access or use the Platform using your Account credentials. Furthermore, you are solely and entirely responsible for any and all activities that occur under your Account, including any charges incurred relating to the Platform. You acknowledge that the complete privacy of your data and messages transmitted while using the Platform cannot be guaranteed. UNION is not liable for any losses relating to fraudulent charges, or other actions by any User that are deceptive, fraudulent or otherwise invalid ("Fraudulent Actions"). By using the Platform, you hereby release UNION from any liability arising from Fraudulent Actions. You will also use best efforts to promptly notify UNION of any Fraudulent Actions, which may affect the Platform. UNION reserves the right, in its sole discretion, to terminate the Account of any User that engages in, or enables any other User to engage in, Fraudulent Actions. We reserve the right but are not under obligation to verify your Account. You agree to supply to us the requested information to keep your Account active. We reserve the right to temporarily suspend your Account during the verification process and terminate the Account if the verification fails. If an Applicant to the Account is under 18 years of age, then you as the adult Applicant hereby represent and warrant that you are the parent or legal guardian of such child. You have the authority to enter into these Terms of Service on behalf of your child. You have read, understand and agree that your child will comply with these Terms of Service. You understand that you are responsible to monitor your child’s compliance. And you understand and agree that if there is any violation of these Terms of Service by your child, then you will be fully responsible. ## Termination of Account UNION reserves the right, in its sole discretion, to suspend or terminate your Account if you violate these Terms of Service or for any reason or no reason at any time. If your Account is terminated or suspended for any reason or no reason, you agree: (i) to continue to be bound by this Agreement, (ii) to immediately stop using the Platform, (iii) that the license provided under this Agreement shall end immediately, (iv) that we reserve the right (but have no obligation) to delete all of your information and Account data stored on our servers, and (v) that UNION shall not be liable to you or any third party for termination or suspension of access to the Platform or for deletion of your information or Account data. ## Changes to the Platform We may change, modify, suspend, or discontinue all or any part of the Platform at any time, with or without reason. You acknowledge that the operation of the Platform may from time to time encounter technical or other problems and may not necessarily continue uninterrupted or without technical or other errors and UNION shall not be responsible to you or others for any such interruptions, errors or problems or an outright discontinuance of the Platform. UNION has no obligation to maintain or update the Platform or to continue producing or releasing new versions of the Platform. ## Your Use of the Platform You agree not to violate any law, statute, ordinance or regulation, rent, lease, lend, sell, redistribute, license or sublicense any materials from the Platform. You must not collect or attempt to collect personal data, or any other kind of information about other Users, including without limitation, through spidering or any form of scraping. You must not violate, circumvent or attempt to violate or circumvent any data security measures employed by UNION; access or attempt to access data or materials which are not intended for your use; log into, or attempt to log into, a server or account which you are not authorized to access; attempt to scan or test the vulnerability of UNION’ servers, system or network or attempt to breach UNION’ data security or authentication procedures; attempt to interfere with the Platform by any means including, without limitation, hacking servers or systems, submitting a virus, overloading, mail-bombing or crashing. In addition, you hereby represent and warrant that your information and materials: (a) do not and will not, directly or indirectly, violate, infringe or breach any duty toward or rights of any person or entity, including without limitation any Fair Housing, copyright, trademark, service mark, trade secret, other intellectual property, publicity or privacy right; (b) are not fraudulent, misleading, hateful, tortious, defamatory, slanderous, libelous, abusive, violent, threatening, profane, vulgar or obscene; (c) do not harass others, promote bigotry, racism, discrimination based on race, sex, religion, nationality, sexual orientation or age, or otherwise interfere with another party’s use of the Platform or the Services; and (d) do not promote illegal or harmful activities. Without limitation to any other rights or remedies of UNION under these Terms of Service, UNION reserves the right to investigate any situation that appears to involve any of the above, and may report such matters to, and cooperate with, appropriate law enforcement authorities in prosecuting any users who have participated in any such violations. ## Proprietary Rights The Platform contains content and technology of UNION that is protected by copyright, trademark, patent, trade secret and other laws. UNION owns intellectual property rights to any protectable part of the Platform, including but not limited to the design, artwork, logos, functionality, and documentation (collectively, the “Property”). You may not copy, modify, or reverse engineer any part of the Platform or the Property. ## Disclaimers YOU EXPRESSLY UNDERSTAND AND AGREE THAT: THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. UNION AND ITS SUBSIDIARIES, AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, PARTNERS AND LICENSORS EXPRESSLY DISCLAIM ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. UNION MAKES NO WARRANTY THAT (I) THE PLATFORM WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS, (II) THAT YOUR ACCESS TO OR USE OF THE PLATFORM WILL BE UNINTERRUPTED, TIMELY, SECURE OR ERROR FREE, (III) THAT ANY DEFECTS IN THE PLATFORM WILL BE CORRECTED, OR (IV) THAT THE PLATFORM OR ANY SERVER THROUGH WHICH YOU ACCESS THE PLATFORM IS FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. 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These Terms of Service constitute the entire agreement between you and UNION concerning the subject matter herein and the use of the Platform and supersede any and all previous agreements, written or oral, between you and UNION, including previous versions of these Terms of Service. --- --- title: Book a Demo | Union url: https://www.gounion.com/demo description: See what Union looks like running on your portfolio. 30 days from kickoff to go-live. First revenue inside 60. --- John Carlson, Chief Executive OfficerMark-Taylor Residential [#1 in the nation, resident loyalty2025 TALi Awards · J Turner Research](https://www.jturnerresearch.com/2025-tali-awards) “We rolled out Union's AI across our portfolio and became #1 in the nation in resident loyalty.” John CarlsonChief Executive Officer, Mark-Taylor Residential [Book a demo →](https://www.gounion.com/demo) #1 in NationJ Turner TALi score resident survey 148%Improvement in tour conversion 70%+Of calls resolved by the AI agent, no transfer Book a demo # See what Union looks like running on your portfolio. 30 days from kickoff to go-live. First revenue inside 60. What you will see Union running against your properties, your workflows and your numbers One live record per renter, from first inquiry through renewal AI voice and chat handing off warm to your team, not cold How Union sits alongside Yardi, RealPage, ResMan or Entrata Book a demo with the multifamily platform that’s never lost a customer. [Case study→](https://www.gounion.com/customers/mark-taylor) --- --- title: The AI CRM for Multifamily | Union url: https://www.gounion.com/ai-crm-multifamily description: Union is the AI-powered CRM for multifamily. One platform for marketing, AI chat and voice, leasing, renewals, and resident revenue, on one record. Book a 20-minute demo. --- # The AI CRM for multifamily. Built, not bolted on. Union runs the entire renter journey, from marketing and AI leasing through renewals and vacates, on one platform and one record. The AI sees everything the CRM sees, because it is the CRM. Book a 20-minute call 100%Call answer rate, including after hours 148%Improvement in lead-to-tour conversion with Union Voice AI 30Days to go live, with onsite kickoff and training ## Property management has fragmented into four to six disconnected systems ### Every function lives in its own tab PMS, CRM, AI chat, AI voice, applications, screening, payments, and marketing each hold their own slice of the renter's data. Your team reconciles instead of leasing. ### AI bolt-ons can't see what the CRM sees Scripted assistants hand off cold, and the leasing agent starts the conversation over. The promised efficiency gets eaten by stitched workflows and lost context. ### Thinner margins, higher expectations Rent growth has flattened, subsidies expired, and turnover tops 50% in entry-level roles. Class A still owes a five-star experience. The stack itself has become the bottleneck. Operators don't need another tab. They need the patchwork to collapse into one system the AI can actually reason over. ## Everyone claims the renter journey now. The question is whether it's one system or several stitched together. | AI overlaysElise, Knock, Funnel| Legacy PMS suitesYardi, RealPage, Entrata| Union ---|---|---|--- Architecture| An overlay riding on top of the PMS, syncing a copy of its data| A federation of acquired modules, each with its own login| One product on a single data model What the AI sees| Only what the PMS exposes, often just stage, not full history| A synced copy across separate systems that never fully align| Everything the CRM sees, the live record How it's built| Bought or integrated; bundling presented as unification| Acquired companies bolted together; customers feel the seams| Engineered end to end, one roadmap Warm handoff| Missing. The team restarts every conversation cold| Across tools, with discrepancies surfacing in reports| Native to the platform, no seam The edge isn't coverage. It's architecture. Union is the only platform where the CRM and the AI are the same product on one data model, so the AI acts on the live system of record. See this on your own portfolio.Twenty minutes, your units, your PMS. We will show you what one record actually looks like, and what it changes on a Saturday afternoon. Book a 20-minute call ## Mark Taylor, in numbers A Union customer case study. These are Mark Taylor's published outcomes. 30-40% → 100%Call answer rate, including after hours 70%+Calls resolved by the AI agent, no transfer 148%Improvement in lead-to-tour conversion, from the voicemail era to Union Voice AI 55%Resident retention in 2025, 8% above the ten-year average and the best on record, in a down market #1Nationwide for resident loyalty. J Turner 2025 TALi Awards, scored across 1.35M units at 5,370 communities 7,800 callsHandled in a single December-to-February window, producing 1,700 scheduled tours > "There's no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there." > > Dustin Lacey, CTO, Mark Taylor ## One platform, the entire renter journey Marketing→AI chat & voice→CRM→Applications→Leasing→Renewals→Resident revenue Union connects to your PMS (Yardi, RealPage, ResMan, Entrata) and replaces the patchwork around it. One login. One record. One AI engine. ## The five reasons operators switch ### Run the entire renter journey from one place One platform, one login, one data model, instead of four to six vendors with overlapping capabilities. ### Context, not cold starts Union's AI answers with the prospect's full history, live unit availability, and application status, day and night. ### You decide how much AI Set the AI-to-human mix by property, channel, time, or workflow, with native warm handoff and an Agent Assist co-pilot for new staff. ### Revenue, not just savings Resident-funded products, Credit Builder and Union Security Deposit, add net-new income at no cost and no on-site lift. First revenue in 45 to 60 days. ### A partner invested in your outcomes Live in 30 days. Your team is in our Slack. Union travels to you and is onsite for kickoff and training. ## Frequently asked questions What is an AI-powered CRM for multifamily? An AI-powered CRM for multifamily is a single platform that manages the entire renter journey, from marketing and lead capture through leasing, renewals, and move-out, with AI operating directly on the live customer record rather than on a synced copy. Union is an AI-powered CRM for multifamily built on one data model, so its AI chat and voice agents can see the same complete history a leasing agent sees. What is the difference between an AI leasing bot and an AI-native CRM? An AI leasing bot is an overlay that sits on top of a property management system and works from whatever data that system exposes, which is often just the lead stage rather than the full conversation history. An AI-native CRM is the system of record itself, so the AI reasons across marketing, leasing, and the resident lifecycle without a sync step. The practical difference shows up at handoff: an overlay hands a cold conversation to a human, while a native system transfers full context. Does Union replace my property management system? No. Union integrates with Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. What Union replaces is the patchwork of point solutions around the PMS: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools. How long does implementation take? Union goes live in about 30 days and travels to you to be onsite for kickoff and training. Operators who adopt the resident-funded ancillary products typically see first revenue within 45 to 60 days. Can I control how much AI my team uses? Yes. Union lets you set the AI-to-human mix by property, time window, channel, or workflow, so you can run AI on delinquency notices while a human owns renewal conversations. Warm handoff is native: the AI stays on the call until a person greets the customer. Roughly one in four renters still prefer a human, and Union never forces an AI-only path. What size portfolio is Union built for? Union's sweet spot is multi-property owner-operators and management companies running 5,000 to 15,000 units, Class A and B, though it serves portfolios from roughly 2,000 to 60,000 units. How is Union different from Elise AI, Knock, or Funnel? Elise, Knock, and Funnel are AI and leasing overlays that ride on top of a property management system and work from a synced copy of its data. Union built the CRM and the AI as one product on a single data model, so the AI acts on the live record and warm handoff is native rather than bolted on. Union also runs renewals, vacates, and resident revenue products, not leasing alone. Lease faster, market smarter, and grow revenue in an AI-powered CRM that runs the entire renter journey, including renewals and vacates. Built, not acquired. ## See Union in action Twenty minutes, your portfolio, real numbers. No slide deck unless you want one. --- --- title: How Mark-Taylor Scaled AI Across the Resident Journey | Union url: https://www.gounion.com/customers/mark-taylor description: Mark-Taylor centralized operations, answered essentially every prospect call with Union Voice AI, improved tour conversion 148%, and ranked #1 nationwide in resident loyalty. --- Customer story · Mark-Taylor Residential # How Mark-Taylor scaled AI across the resident journey, without diluting the white-glove experience. Union Impact 100% of prospect calls answered, including after hours 148% improvement in tour conversion 70%+ of calls resolved by AI, no transfer #1 in resident loyalty, 2025 TALi Awards “There’s no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.” Dustin Lacey, Chief Technology Officer, Mark-Taylor Watch the Mark-Taylor story About the company ## Forty years of Class A operations, built on a white-glove promise. Founded over 40 years ago and headquartered in Scottsdale, Arizona, Mark-Taylor Residential is one of the most respected Class A multifamily operators in the country. The company is known for a white-glove resident experience, a deeply held mission to create exceptional communities, and a culture of operational excellence that runs from corporate leadership down to the on-site teams. That culture now has a national scoreboard behind it. In the 2025 TALi Awards, the Turner Apartment Loyalty Index from J Turner Research, Mark-Taylor ranked #1 in the country for resident loyalty, across 1.35 million units and 5,370 communities, with 13 Mark-Taylor properties placing in the Top 100. The challenge ## The Class A promise the old leasing model couldn’t keep. By the time Mark-Taylor began rethinking how it ran its leasing operations, the legacy model was already showing strain. Industry-wide, call answer rates during leasing-office hours sat between 30 and 40 percent. Voicemail converted to scheduled tours at roughly 7 percent. After-hours leads were effectively lost. With rising personnel costs and entry-level turnover north of 50 percent, the cracks were widening every quarter. The problem went deeper than missed calls. Mark-Taylor was making a Class A performance promise across 140 communities with no reliable way to see how any single one was performing. Leasing teams were generalists, juggling calls, walk-ins, tours, applications, renewals, and delinquency at once. The work that drained them fastest was the work residents valued least. COVID became the inflection point. When Mark-Taylor closed leasing offices during the pandemic, resident satisfaction didn’t collapse, it went up. Specialists replaced generalists, scheduled meetings replaced walk-ins, and a leaner operation proved efficiency didn’t have to cost service. What it needed next was a technology layer to carry that model across 140 communities. The partnership ## From CRM to Voice AI, one integrated platform. The relationship with Union didn’t begin with Voice AI. It started in 2018, when the market offered no CRM purpose-built for the operational reality of a Class A portfolio. The available tools were bloated and generic. Rather than force a premium operation to shrink to fit them, Union built products around how a Class A portfolio actually runs. That early work set the pattern for everything since. The same relationship now informs Voice AI, Delinquency AI, integrated websites, the CRM, and digital advertising: A product suite that spans the full resident journey, from the moment a prospect lands on a property website to the day a resident moves out. Voice AI itself was deployed in layers: missed-call interception, so no prospect call goes unanswered while teams are on a tour; full after-hours coverage, turning a historical dead zone into a working sales channel; AI-first pickup at POD properties, where Taylor answers first and transfers only when needed; and warm handoff with Fair Housing consistency, a human concierge for the moments that need one, on every shift. Asked to sum up the partnership in one word, Scott Hines, Mark-Taylor’s Sr. Director of Systems & Applications, didn’t hesitate. “Organic.” Scott HinesSr. Director, Systems & Applications, Mark-Taylor Company name Mark-Taylor Residential Industry Multifamily · Class A operations Headquarters Scottsdale, Arizona Portfolio size 140 Class A communities Union customer since 2018 Pain point Missed prospect calls and lost after-hours leads Union products used [Voice AI](https://www.gounion.com/voice-agent)[AI CRM](https://www.gounion.com/ai-crm)[Property websites](https://www.gounion.com/marketing)[Digital advertising](https://www.gounion.com/marketing) About the company Mark-Taylor Residential is a Class A multifamily owner and operator founded over 40 years ago and headquartered in Scottsdale, Arizona. It manages 140 communities across Arizona and Nevada, and ranked #1 in the country for resident loyalty in the 2025 TALi Awards. [](https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.gounion.com%2Fcustomers%2Fmark-taylor&text=How%20Mark-Taylor%20scaled%20AI%20across%20the%20resident%20journey)[](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.gounion.com%2Fcustomers%2Fmark-taylor)[](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.gounion.com%2Fcustomers%2Fmark-taylor)[]() The impact ## A conversion rate that climbed 148% Across the Dec 2025 – Feb 2026 window, Union Voice AI handled 7,803 calls from 5,225 unique callers and scheduled 1,702 tours, while creating 1,604 follow-up tasks. The conversion math is the story. Measured on the same 5,225 engaged leads, the old voicemail baseline converted 7.3 percent to a scheduled tour. Union Voice AI converts 18.1 percent, a 148 percent improvement. That delta works out to 564 additional tours in three months, tours the portfolio would otherwise have lost. Every call answered ## From a 30 to 40% answer rate to essentially every call. Mark-Taylor now answers essentially every prospect call, including after hours, against an industry answer rate of 30 to 40 percent during leasing-office hours. More than 70 percent of calls are resolved by the AI agent with no transfer, and coverage runs 24/7 across all 140 communities, every shift. After hours stopped being a dead zone. Overnight and weekend calls now convert at 15.1 percent, above the 13.9 percent the industry manages during business hours, when their leasing teams are answering the phones. “The industry average for answer rates is 30 to 40 percent. With Taylor, we’ve skyrocketed that to about 100 percent, and that includes after hours. That’s the all-hands, fully-supported experience we want to provide.” Alyssa EgeManager of Strategic Communications, Mark-Taylor Capacity given back ## Time back for the people who define the brand. The Mark-Taylor leadership team The unlocked capacity doesn’t show up as a dashboard number. It shows up in what Scott Hines calls **ghost hours** , five clicks instead of two, windows opened just to find one piece of information, voicemail callbacks during what was supposed to be a tour. In isolation they look small. Across 140 communities they add up, and that time now goes to the relationship work that defines the brand, with 1,604 follow-up tasks routed to the right teams along the way. There were zero layoffs due to AI. Natural attrition handled the headcount math. What grew alongside the deployment was a new career tree of specialist and centralized roles, a path beyond the traditional leasing consultant track. The resident verdict ## With AI, the white-glove experience got stronger, not weaker. The result Mark-Taylor cares about most can’t be measured in calls or tours, it’s the resident’s verdict. The company was nowhere near the Top 100 before the centralized operating model and the Union platform came into place. In 2025 it ranked #1 nationwide in the TALi Awards, and resident retention reached an all-time high of 55 percent, roughly 8 points above Mark-Taylor’s historical average, in a saturated market where falling rents should have pushed it the other way. Asked directly whether the white-glove experience had weakened, stayed the same, or gotten stronger since Taylor was deployed, Scott Hines was unequivocal: The scores went up, not down. “The way we’ve balanced AI plus five-star service is really what sets us apart. We’re leveraging technology to automate and streamline, not to replace. That TALi award reinforces it, because TALi is real feedback from real residents.” Alyssa EgeManager of Strategic Communications, Mark-Taylor The thesis ## Union AI plus the human touch. Never a replacement for it. Multifamily, like most service industries, has carried a quiet fear that AI will replace people and hollow out service. Mark-Taylor’s data tells the opposite story. With Union’s AI carrying the routine work, the company runs a leaner, centralized operation while leading the country in resident loyalty. The white-glove promise didn’t break under automation. It got sharper. At Mark-Taylor, Union’s Voice AI is called Taylor, and described as a superpowered assistant. It’s not there to replace the on-site team; it’s there to take the rudimentary work off their plate so they can focus on the moments that actually require a human. The same routine work Taylor now handles, chasing voicemails, fielding repeat FAQs, working delinquency callbacks, is the work on-site teams disliked most in the first place. A Mark-Taylor community in Scottsdale, Arizona “We deployed Taylor to defend the white-glove experience, not to dilute it. Our residents still get the Mark-Taylor experience. Union’s AI just means we have more of our people available to deliver it.” Alyssa EgeManager of Strategic Communications, Mark-Taylor Mark-Taylor lets the data decide whether Union AI is improving outcomes. So far, it’s been clear in all four directions: clients, prospects, residents, and employees. The bottom line ## AI didn’t replace the white-glove experience. AI is the reason it finally scales. Every prospect call is now answered. After hours moved from a dead zone to a working sales channel converting above industry average. Tour conversion improved 148 percent. More than 70 percent of calls are resolved by the AI agent with no transfer. And the residents themselves voted: #1 in the country. Mark-Taylor started by making sure no prospect call went unanswered. Union can do the same for your portfolio. [Book a demo](https://www.gounion.com/demo) --- --- title: Compare Union to AI Leasing Overlays | Union url: https://www.gounion.com/compare description: Your AI takes messages. Union books tours. Union is the CRM the AI runs on, so it sees live availability and acts on the live record. 148% better lead-to-tour. --- Union vs AI leasing tools # Your AI takes messages. Union books tours. The difference is architecture. Union is the CRM, so the AI sees live availability and acts on the record instead of a copy of it. Mark-Taylor improved lead-to-tour conversion 148%. Compare Union in 20 minutes 100%of leasing calls answered, day and night 148%improvement in lead-to-tour conversion 70%+of calls resolved by the AI agent, no transfer Operators running on Union ## Check us against your shortlist Every claim here is about architecture. Verify any of it in a vendor’s own documentation or on a technical call. | AI leasing overlaysExamples: EliseAI, Funnel| PMS-owned leasing CRMExamples: Knock CRM (RealPage), Entrata| ---|---|---|--- What it is| AI layer on top of your PMS and CRM| Leasing CRM inside a PMS suite| One system. The CRM and the AI are the same product What the AI can see| A synced copy of what the PMS exposes| Modules built separately, integrated later| The live record. Everything the CRM sees Handoff to a human| Conversation transfers. Context depends on the integration| Varies by module| Warm. The AI stays on until a person greets the renter Scope| Leasing and lead nurture, with modules added alongside| Leasing plus PMS functions| Marketing through renewals and resident revenue How it was built| A layer on someone else’s system of record| Assembled in part by acquisition, then integrated| Engineered end to end. One roadmap, one login Ancillary revenue| Not marketed| Varies| Credit Builder and Security Deposit. Net‑new income Feature checklists make these look alike. The difference shows up on a Saturday, when a renter asks about the unit they toured Tuesday and the AI either knows or does not. Based on each vendor’s public documentation. Last reviewed August 17, 2026. Union is not affiliated with, endorsed by, or sponsored by any company named on this page. All product names, logos, and trademarks are the property of their respective owners and are used for identification and comparison only. Bring this table to a 20-minute call.The same questions you asked the other vendor, answered on your portfolio with real numbers. Compare Union to your shortlist ## Proof, not promises Published outcomes from Union’s longest-running deployment. Ask the other vendors for theirs. Watch the Mark-Taylor story [](https://www.youtube.com/watch?v=aDDFYZGD5MY)[See the full Mark-Taylor story →](https://www.gounion.com/customers/mark-taylor) Answer100%of leasing calls, up from 30-40% Automate70%+of calls resolved by the AI agent, no transfer Convert148%improvement in lead-to-tour conversion, across 7,800 calls and 1,700 booked tours > “There’s no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.” > > Dustin LaceyCTO, Mark Taylor ## Why architecture shows up in operations Every vendor claims the full renter journey. Almost none of them are one system, and your team is the one that feels the difference. Overlay architecture Fragmented. Duplicated. Out of sync. Overlay architecture AI ChatAI VoiceLeasing CRMApplications syncsyncsyncsync Property management system The AI reads a synced copy of whatever the PMS exposes. Each tool holds its own slice of the renter. U Union Unified. Real-time. Built for action. Union One product, one data model MarketingAI chatAI voiceCRMApplicationsLeasingRenewalsResident revenue one connector Property management system One data model, one record. The AI acts on the live system, because there is nothing to sync. The edge is architecture, not features. Because the CRM and the AI are the same product, the AI acts on the live record instead of a copy of it. ### What that costs you in practice Three line items that never show up in the vendor demo. ### The cold handoff The AI hands off, the history does not. The renter repeats themselves, and a qualified lead decides you are not organized. ### The reconciliation tax Four tools each hold a slice of the same renter. Someone on your team spends the week making them agree instead of leasing apartments. ### The after-hours gap Most tours are decided outside office hours. An overlay that cannot see availability can take a message. It cannot move the renter forward. ## After the lease is signed The record that leased the unit renews it, supports the resident, and earns after move-in. Renewals ### Retention on the same record Renewals run on the data model that leased the unit. That is how Mark Taylor reached 55% resident retention in a down market. AI controls ### You decide how much AI Set the AI-to-human mix by property, channel, or workflow. One in four renters still prefers a person, and Union never forces an AI-only path. Ancillary revenue ### A revenue line, not a software cost Credit Builder and Union Security Deposit add resident-funded income with no on-site lift, and first revenue in 45 to 60 days. ### An embedded partner Your team is in our Slack, and Union travels to you for kickoff and training. **An AMA Affinity Partner** Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. [See the AMA partnership →](https://www.gounion.com/arizona-multihousing-association) ## What operators ask first ### “We already have a PMS we are not replacing.” Good, and you should not. Union connects to Yardi, RealPage, ResMan, and Entrata. What Union replaces is the patchwork around the PMS: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools. ### “We are not centralizing, so this probably is not for us.” Union supports centralized and decentralized operations equally. It was built alongside Mark Taylor’s centralization, but it enables centralization without forcing it. Plenty of Union operators run property-level teams and have no plans to change that. ### “We already started an evaluation with someone else.” Then you have a baseline, which makes this easy. Bring the same questions to a 20-minute Union call and compare the answers on architecture, warm handoff, and what happens after the lease is signed. ### “Switching CRMs sounds painful.” Fair question, and the honest answer is that it is work. Union is onsite for kickoff and training, your team sits in our Slack, and most operators are live in 30 days. The operator quoted below was on their third CRM. > “This is our third CRM. With the last two, we were just another number and we never had a successful implementation. Union walked us through step by step.” > > Melinda HowardVP of Training and Systems, PLK Communities ## Get live in three steps 1 ### Book the 20 minutes Bring your shortlist. We show Union on your portfolio, with real numbers. 2 ### Connect your PMS Union connects to Yardi, RealPage, ResMan, and Entrata, and replaces the point solutions around them. 3 ### Go live in 30 days Onsite for kickoff and training. Resident-funded revenue follows in 45 to 60 days. ## Stop comparing checklists. Compare systems. 20 minutes. No prep required. Bring the vendors you are already evaluating. * **Twenty minutes, not a 60-minute pitch** Bring your shortlist. We will answer architecture questions on the call, not in a follow-up. * **You keep your PMS** Union connects to Yardi, RealPage, ResMan, and Entrata. We replace the patchwork around it, not the PMS. * **You will talk to our customers** Not a reference sheet. Actual operators running Union today. * **Live in 30 days** Onsite for kickoff and training, not a webinar. ## Frequently asked questions What are the alternatives to EliseAI for multifamily? Commonly evaluated alternatives to EliseAI include Knock CRM (RealPage), Funnel, Yardi Chat IQ, Entrata, and Union, though they are not all the same kind of product. Most are AI and leasing layers, or leasing modules owned by a property management system, that operate on data synced from that system. Union is an AI-powered CRM where the CRM and the AI are one product on a single data model, so the AI acts on the live record and also runs renewals, vacates, and resident revenue rather than leasing alone. What is the difference between an AI leasing bot and an AI-native CRM? An AI leasing bot is an overlay that sits on top of a property management system and works from whatever data that system exposes through the integration. An AI-native CRM is the system of record itself, so the AI reasons across marketing, leasing, and the resident lifecycle without a sync step. The practical difference shows up at handoff: with an overlay, whether the human inherits the full conversation depends on the integration, while a native system transfers full context by default. Is Union a replacement for Knock CRM? Union can replace a leasing CRM such as Knock CRM, and it also replaces the separate AI chat, AI voice, and application tools that typically sit alongside it. Knock was acquired by RealPage in 2022 and operates as part of that suite. Union was built end to end as one product, so leasing, renewals, vacates, and resident revenue run on a single record with one login. Does Union replace my property management system? No. Union integrates with Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. What Union replaces is the patchwork of point solutions around the PMS: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools. How long does it take to switch to Union? Union goes live in about 30 days, and Union travels to you and is onsite for kickoff and training rather than running a webinar. Operators who also adopt the resident-funded ancillary products typically see first revenue within 45 to 60 days. Do I have to centralize my leasing to use Union? No. Union supports centralized and decentralized operations equally and enables centralization without requiring it. It was built alongside a centralizing operator, but property-level teams run on it without any organizational change. What size portfolio is Union built for? Union’s sweet spot is multi-property owner-operators and management companies running 5,000 to 15,000 units, Class A and B, and it serves portfolios from roughly 2,000 units up to 60,000. --- --- title: Multifamily Associations & Industry Partnerships | Union url: https://www.gounion.com/associations description: Union belongs to 15 national, state, and local rental housing associations, and Credit Builder is an AMA Affinity Partner. Where Union shows up across the industry, and why it matters to operators. --- [Home](https://www.gounion.com/)/Associations Union in the industry # Multifamily isn't one of our verticals. It's our only one. Union holds membership in fifteen national, state, and local rental housing associations, and Credit Builder is an Affinity Partner of one of them. We pay the dues, sit in the sessions, and get on the plane. See Union on your portfolio Why it matters ## We’re already in the room Fifteen national, state, and local rental housing associations. We sponsor the events, participate in the sessions, and stay involved whether or not there's a deal attached. National [NAANational Apartment AssociationNationalSupplier Member](https://naahq.org/)[NMHCNational Multifamily Housing CouncilNationalSupplier Member](https://www.nmhc.org/)[RETTCReal Estate Technology & Transformation CenterNationalSupplier Member](https://rettc.org/) State [AMAArizona Multihousing AssociationArizonaAffinity Partner](https://www.azmultihousing.org/)[TAATexas Apartment AssociationTexasSupplier Member](https://www.taa.org/)[FAAFlorida Apartment AssociationFloridaSupplier Member](https://www.faahq.org/)[NJAANew Jersey Apartment AssociationNew JerseySupplier Member](https://www.njaa.com/)[IAAIndiana Apartment AssociationIndianaSupplier Member](https://www.iaaonline.net/) Local [AAMDApartment Association of Metro DenverMetro DenverSupplier Member](https://www.aamdhq.org/)[AAAAustin Apartment AssociationAustinSupplier Member](https://www.austinaptassoc.com/)[CAAChicagoland Apartment AssociationChicagolandSupplier Member](https://www.caapts.org/)[SEFAASoutheast Florida Apartment AssociationSoutheast FloridaSupplier Member](https://www.sefaa.org/)[BAAABay Area Apartment AssociationTampa BaySupplier Member](https://www.baaahq.org/)[AAOCApartment Association of Orange CountyOrange CountySupplier Member](https://www.aaoc.com/)[AAGOApartment Association of Greater OrlandoGreater OrlandoSupplier Member](https://www.aago.org/) Union is a supplier member of each association listed. Membership is not an endorsement, with one exception. An AMA Affinity Partner ### Affinity Partner of the Arizona Multihousing Association Union Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. Member participation funds the programs, advocacy, and education the association runs for the industry. [See the AMA partnership →](https://www.gounion.com/arizona-multihousing-association) Why it matters ## Why industry involvement matters Every vendor in this industry calls itself a partner. This is the version you can check without taking our word for any of it. See Union on your portfolio ### Partnered with the industry Credit Builder is an Affinity Partner product of the Arizona Multihousing Association, offered to its members as a resident benefit. ### On-site with customers Forty-six customer visits in 2025, and Union on-site for kickoff and training on every deployment. Travel is in the plan, not an escalation path. ### Built alongside operators Union has been built alongside Mark-Taylor since 2018, and every product since has been refined with operators in shared Slack channels. ### Contributing to the conversation Conference sessions, webinars, and member research on what AI leasing actually does, drawn from live deployments rather than a product roadmap. __On the ground since 2018 ## Find Union in your market Fourteen states, from single-market operators to portfolios spanning seven at once. We join the associations where our customers do business, and we get on planes to the rest. Arizona California Colorado Florida Kansas Kentucky Missouri Nevada Ohio Pennsylvania Tennessee Utah Virginia West Virginia Giving back ## We fund the associations we join Paying dues is the easy part. Where an association will have us, we build a program that sends money back to them, tied to how many of their members actually adopt the product. ### Paid per unit, not per logo In one market we built an affinity program that pays the association a set amount for every unit enrolled in the product. It is a recurring revenue line for them, not a sponsorship cheque or a booth fee. ### Tied to real adoption The association earns when its members actually use the product and their residents actually benefit. If adoption is zero, the payment is zero. Nobody is paying us for a logo placement. ### Nobody pays more for it The program comes out of Union’s side of the economics. Members are not charged a premium to fund it, and residents are not charged a surcharge. The money moves from us to the association. ## Who we build with Union works with owner-operators and management companies running their own portfolios: * Owner-operators and management companies, from 2,000 to 60,000 units * Regional operators consolidating four to six point solutions into one system * Teams centralizing leasing without giving up the brand promise * Operators adding resident-funded revenue with no on-site lift And if your association is planning a session on AI in leasing, we are glad to come teach it. That is a conversation, not a sales call. Book a demo → Operator proof ## What being close to operators produces Union has been built alongside Mark-Taylor since 2018. Here is what that looks like in one portfolio. 100%of prospect calls answered, including after hours 148%improvement in tour conversion, from 7.3% to 18.1% 70%+of calls resolved by the AI agent, no transfer #1in resident loyalty, 2025 TALi Awards [Read the Mark-Taylor story →](https://www.gounion.com/customers/mark-taylor) For association leaders ## Bring Union to your association Planning a session on AI, centralization, or the renter journey? Union takes part in association education, panels, and working sessions, grounded in live multifamily deployments rather than a product pitch. [Invite Union to speak]() * What AI actually changes in leasing * Centralizing leasing without sacrificing experience * AI and human operating models * Measuring AI beyond conversations handled * Consolidating the multifamily tech stack * New models for resident-funded ancillary revenue ## See it on your portfolio Tell us your portfolio size and where you operate. We will walk your team through Union running the renter journey you already have, and what it would take to go live. * A 20-minute call, not a pitch deck * 30 days from kickoff to go-live, with Union on-site * First resident-funded revenue inside 60 days Represent an association instead? [Talk with our industry team →]() --- --- title: Union & the Arizona Multihousing Association | AMA Affinity Partner url: https://www.gounion.com/arizona-multihousing-association description: Union Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. What that means for operators. --- [Home](https://www.gounion.com/)/Associations Arizona Multihousing Association # Credit Builder is an AMA Affinity Partner. Union Credit Builder is offered to Arizona Multihousing Association members as a resident benefit. Residents build credit from the rent they already pay, the operator adds revenue at no cost, and member participation sends money back to the association. Book a demo [See all 15 associations](https://www.gounion.com/associations) ## A partnership, not a placement Union Credit Builder is an Affinity Partner of the Arizona Multihousing Association. It is offered to AMA members as a resident benefit, and participation sends revenue back to the association. An AMA Affinity Partner ### Affinity Partner of the Arizona Multihousing Association Union Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. Member participation funds the programs, advocacy, and education the association runs for the industry. For operators ## What the partnership means for you Every vendor calls itself a partner. This is the one you can verify without taking our word for it. Book a demo ### An AMA member benefit Credit Builder is part of the AMA's Affinity Partner program and is offered to members across the association. ### No cost to the operator Credit Builder is resident-funded. It adds a member benefit and new revenue with nothing added to the operator's budget. ### Real value to residents Residents build credit from rent they already pay. The benefit is theirs, at no added cost to your team. ### A relationship, not a logo Union pays dues, sits in the sessions, and builds programs that send money back to the association. The partnership sits on top of real involvement. Giving back ## We send money back to the AMA Beyond membership dues, Union built an affinity program that returns revenue to the Arizona Multihousing Association, tied to how many of its members adopt the product. ### Paid per unit, not per logo In one market we built an affinity program that pays the association a set amount for every unit enrolled in the product. It is a recurring revenue line for them, not a sponsorship cheque or a booth fee. ### Tied to real adoption The association earns when its members actually use the product and their residents actually benefit. If adoption is zero, the payment is zero. Nobody is paying us for a logo placement. ### Nobody pays more for it The program comes out of Union’s side of the economics. Members are not charged a premium to fund it, and residents are not charged a surcharge. The money moves from us to the association. More on the way ## Where you'll find Union at the AMA Event appearances, AMA education sessions, and local operator stories are coming to this page. Want it tailored to your market or event? [Tell us what to add →]() --- --- title: Product Updates | Union url: https://www.gounion.com/product-updates description: What shipped in Union, every week. Curated releases, improvements by product area, and every fix in full. --- September 13, 2026 ## A prospect who texts “Stop” is left alone This week is about what Union does when someone says no, and when a quiet step blocks someone who is trying to move forward. A prospect who texts “Stop” is left alone, an application that was reactivated can take its payment, and the pipeline now separates the people still applying from the people moving into a lease. New Product updates #### A prospect who texts “Stop” is left alone When a prospect replies “Stop” to a text message, the assistant now stops there. It does not reply, it does not attempt to reach that person by SMS again, and it no longer raises a takeover task for your team to clear. If the prospect has an email address on file they stay enrolled in automation, so email can carry the conversation while SMS stays off. #### Contact form settings live in one place Contact form configuration has moved off individual buttons and into Site Settings, where a single Global Contact Form applies to every button set to open one. Switch it off and configuration returns to the section, where a redirect link or a redirect destination can also be set. A submission now sends one lead notification, to the corporate lead address on the property, and the Start Application form takes its title, description and button label from the CMS rather than fixed text. #### Approved, sent and signed become a Lease stage Application approved, Lease sent and Lease signed used to sit under the Application stage. In Union Leasing they now roll up to a new Lease parent stage, so your pipeline separates the people still applying from the people moving into a lease. A current lease no longer shows the Application stage either: when someone is added through the add people flow, the lease itself uses Lease Change while the person being added keeps the Application stage. Improvements ### Live Chat & Notifications **Waitlisted units stay off the available list.** Units that sit on a waitlist are no longer counted among available units in the assistant’s responses, so an availability answer reflects only the homes that are genuinely open. ### Tours & Scheduling **Virtual tour videos load in the chat tour scheduler.** The chat on your property sites now identifies the property correctly when it requests tour content, so virtual tour videos appear inside the tour scheduling flow. This applies on corporate subsites and on standalone property sites, including addresses that carry a www prefix. ### Leasing & Applications **A reactivated application can take its payment.** When an application is reactivated, the lease is now reconnected to its lead at the moment payment is attempted, so the applicant can submit the payment rather than being held at that step. **Pet fee wording appears only where a pet fee applies.** The non‑refundable security deposit option in the Application Portal now leaves out the line about an additional fee for pets when the pet non‑refundable premium in Lease Defaults is blank or zero. ### Credit Builder **A move‑out is recorded as Former, not a cancellation.** Credit Builder enrollments now carry a Former status for residents unenrolled because their tenancy ended, held separately from residents who chose to opt out. It is not an end state: if someone signs a new lease at a Union‑managed home, their record runs through eligibility again. A cycle that was already paid still reports, on the same effective‑dating rule as an opt‑out. ### Payments & Deposits **The security deposit ledger opens on the newest activity.** The ledger now defaults to transaction date, newest first, and any sortable column can be selected to switch between ascending and descending order. The active column and direction are shown, the chosen order holds through filtering and paging, and transactions that share a date keep a stable order. ### Reporting & Analytics **One engagement clock per reactivation.** A lead that has already been engaged within its current reactivation cycle no longer starts a second engagement timer if it is engaged again later. The next clock begins at the next reactivation, so the measure counts one response per cycle. ### Marketing & Property Sites **Name the tour page, and route the homepage button to it.** The menu label for the Virtual Tour page can now be set to Schedule Tour, alongside the existing Virtual Tour and Tour options, and the choice is made per property. Where a property is not running the chat assistant, the homepage Schedule a Tour button can be pointed straight at that page instead of a form. **The logo card shows the logo your site is serving.** Both logo cards in Site Contents now preview the value their own page publishes, so the card and the live header agree. Dragging a file onto a card that already holds a logo works as well, because the preview no longer covers the drop target. **Contact form fields announce themselves to screen readers.** First Name, Last Name, Email and Phone in the Get in Touch form now each carry a label that is programmatically associated with the input, rather than relying on placeholder text, and selecting a label focuses its field. The change sits in the shared component, so it reaches every site the form appears on, and the form displays, validates and submits exactly as it did before. ### Tasks & Views **A completed Final Follow Up stays completed.** Marking a prospect Lost no longer recreates a Final Follow Up task that your team had already finished, so a closed‑out prospect stops leaving a due or past due task behind. Fixes One smaller correction closed out the week: the Open in a new tab menu on Pipeline now appears beside the prospect you right‑clicked and moves to each new selection. chat,leasing,credit,payments,reporting,sites,tasks September 6, 2026 ## Applicants see the service fee before they pay Money and paperwork get clearer at the moment someone has to act on them this week. Applicants see what a payment will cost before they confirm it, contact forms reach a real inbox, and several reports now reflect what actually happened rather than what was first recorded. New Product updates #### Applicants see the service fee before they pay Service fees on application and one-time payments used to read “Calculated on the next step”, which meant confirming a payment before knowing its full cost. The fee is now worked out on the payment screen as soon as card or account details are entered, and it is shown on screen and added into the total before anyone clicks Confirm and Pay. The person paying sees the real number while they can still change their payment method. #### Website contact forms reach the office and the CRM Messages sent through the Union Application Portal contact form used to be stored in the activity feed only. They now also go to the property’s Outlook inbox and create a reply-back task in the CRM. That applies to both applicants and current residents, so a question that arrives through the portal lands where your team already works and carries a task that keeps it from going quiet. #### Set a different tour ceiling for each day of the week Maximum Concurrent Tours in Property Tour Sync Groups is now seven settings rather than one, with a value for each day of the week. When a property has an active tour sync group, available times are calculated from the ceiling for the day being booked, so a Saturday with a light desk can be capped differently from a Tuesday. Existing groups carry their previous value across all seven days, so nothing changes until you change it. #### Knowledge stops counting questions that do not apply Some Knowledge questions are created automatically by property setting fields and cannot be deleted, even when they do not apply to the property, and an unanswered one dragged down the completion percentage. Those questions can now be marked optional and are left out of completion metrics. Where a question is tied to a field that only accepts numbers, it can also be answered in plain text in Knowledge without changing the underlying property setting. Improvements ### Reporting & Analytics **A late note or call can still count as your first response.** A note in the prospect activity log can now have “mark as follow-up” switched on after the fact, and linking a call to a prospect is treated the same way. In both cases the system checks whether the original date and time would have been an earlier first response, and regenerates the affected engagement reports if it would. Response times stop being stretched by paperwork that caught up late. **Hidden co-applicants stay out of engagement reporting.** When a lead added to an application as a co-applicant has no meaningful activity and is hidden from the pipeline, it is now also removed from engagement reporting, and affected historical reporting is regenerated. **Call scoring stays on the calls it was built for.** Leads in the Tour Completed stage no longer have their calls selected for scoring, since scoring is meant for callers who have not toured yet and measures how well an agent identifies a need and books a tour. Leads in Tour Set and Tour No Show are still eligible. **Charges Posted reads across every customer.** The Proof of Charges Posted report gains an All option in the Customers dropdown, so you can look at charges across all customers without picking them one at a time, and a PMC column showing the customer behind each charge. ### Leasing & Applications **Acquisition history follows an applicant past the prospect stage.** Acquisition date and history used to be visible only while someone was a prospect. It now sits in the application and lease header, between Last Activity Date and Stage, so the full picture of where a resident came from stays with the record. ### Lead Management & Automations **Instagram, Facebook and Craigslist get their own inbound addresses.** Each of these three prospect sources now has a dedicated listing-site email address, so inquiries arriving from them are recorded against the source they came from. ### Payments & Deposits **The Final Account Statement carries the resident’s address.** The generated statement now shows the resident’s mailing address beneath their name. ### ResMan & PMS Integrations **One Final Account Statement, in the Move Out folder.** Approving a claim now files exactly one copy of the Final Account Statement into the resident’s documents in ResMan, in the Move Out folder, rather than a second copy landing in Utilities as well. ### Marketing & Property Sites **Apply Now sends iPhone visitors through to the property site.** Submitting the Apply Now form on an iOS device now redirects to the property website the way it already did on Android, instead of leaving the visitor on the form. Fixes Four smaller corrections closed out the week: the pipeline dropdown now reads “Active Prospects” rather than a raw prospect count, the Add Task button stays disabled until the data behind it has loaded, ledger exports show negative amounts as negative, and Site Contents finishes loading after you switch from one property to another. **Behind the scenes.** Inbound email now reaches the CRM promptly at properties of every size. Union no longer re-downloads a message when someone simply reads or files it, ignores duplicate notifications from the mail provider, and matches incoming email to leads in a way that stays fast on a property with thousands of leads. leasing,payments,reporting,sites,pms August 30, 2026 ## Leasing questions reach the assistant, not a phone line A quieter week, and a useful one for anyone who answers the phone. Callers asking about leasing reach the assistant more often and get answers that match what they asked for, and a handful of numbers and screens that were quietly off are now right. New Product updates #### Leasing questions reach the assistant, not a phone line A caller who picks the catch-all option in your phone menu and then asks something about leasing now reaches Union Voice AI. Questions about availability, pricing and tours get answered in the moment, rather than being passed to a leasing line where the caller waits for whoever picks up. For properties running the AI-orchestrated menu, that is a whole set of leasing conversations that now begin with an answer. #### Availability answers match the home the caller asked about Union Voice AI now knows the bedroom and bathroom count behind each floor plan code, not just the code itself. When a caller asks for a two bedroom, the assistant can match that to the floor plans you actually have and give the next available date, instead of reading a list of plan codes and concluding there is nothing open. This applies across every AI channel, not only the phone. #### The free first month reaches new sign-ups The Credit Builder free month setting used to apply only when a subscription renewed. It now applies to brand-new sign-ups as well: the first scheduled payment is skipped, and the resident is fully enrolled from the day they sign up, with credit reporting active through the skipped month exactly as it would be in a paid one. The second billing period charges normally, on the normal schedule. Improvements ### Credit Builder **Residents skipped by auto-enrollment can be enrolled by hand.** A resident who was excluded from automatic enrollment used to sit at Not Set with no way forward. Your team now gets an Enroll action for those residents and a Change Plan action for anyone already subscribed, so nobody is stranded between the two. ### Leasing & Applications **A second Arizona lease agreement.** There is now an Arizona lease agreement matching the existing one except for its insurance section, so properties with different insurance requirements can send the right paperwork. **Middle names appear on leasing documents.** When an applicant or resident has a middle name on their profile, leasing documents now carry the full name rather than first and last only. ### Reporting & Analytics **Average lead response time agrees with the detail beneath it.** The headline response-time figure now applies the same exclusions the trend chart and the drilldown were already applying, so the number on the card matches the leads you see when you click into it. **Report emails only when there is actually a wait.** A report that finishes almost instantly no longer sends a “your report is ready” email, so the notification means something when it arrives. ### Marketing & Property Sites **Google ratings can be refreshed on demand, with reasons.** Alongside the regular refresh, a Google rating sync can now be run when you need one, and it reports which properties were not updated and why, so a rating that has gone stale is something you can trace rather than guess at. ### Live Chat & Notifications **Floor plan questions in website chat run clean.** Visitors asking about floor plans in the chat on your property sites now move through the options smoothly, so a prospect exploring what you have keeps their momentum. ### Navigation & Search **Up to five destinations sit in the main navigation.** The primary navigation now fills its available slots based on what each person can actually reach, promoting destinations out of More rather than leaving a single icon sitting beside a full menu. If someone has five destinations or fewer, they all show and More disappears. **Switching clients shows the results that are there.** Moving from one client to another now displays the records that exist, rather than an empty state on a list that is not empty. Fixes Two smaller refinements rounded out the week: fee tables can now indent a line beneath the charge it is included in, and the agent list in the scored-call reassignment dropdown opens without the wait it used to have. **Behind the scenes.** The prospect pipeline view was sped up, with heavy work it was doing on every request now reserved for the searches that actually need it. chat,leasing,credit,reporting,sites,tasks August 23, 2026 ## Promotions you can attach to a single unit Promotions get more precise this week, down to the individual unit, and the money side of a move-out gets clearer at both ends. Callers also find the right team more often. New Product updates #### Promotions you can attach to a single unit Promotions used to live at the property level. Any individual unit can now carry its own, with an optional end date that switches the offer off by itself when it expires. Apartment Availability gains a Promotions column so you can see at a glance which units have one running, and unit descriptions and promotions are now part of what the AI knows, so it can speak to them on every channel. #### Union issues the Final Account Statement When a deposit claim is approved, Union now generates the Final Account Statement itself, with the full itemized ledger of charges, payments, credits and reversals. It uploads to the resident’s move-out documents in your PMS in place of the previously generated version, and goes out with the resident’s refund notification. One statement, one version of record, produced where the decision was made. #### Callers reach the right team more often The phone menu got a round of routing work. When someone asks for an agent and the assistant does not know whether they are a resident or a prospective one, it now asks before routing rather than guessing. Questions about the community that only a prospect would ask go to leasing instead of community management, and work orders split properly: emergencies and new requests reach maintenance, while a follow-up on an existing request reaches the resident team. Improvements ### Live Chat & Notifications **Chat honours your hide-availability setting.** Where a customer has chosen to hide unit availability in chat, the assistant no longer confirms how many units are open and points the renter to your floor plans page instead. ### Payments & Deposits **Move-in charges and scheduled charges bill separately.** Your monthly deposit invoice now arrives as two documents rather than one, a Move-In Charges invoice and a Scheduled Charges invoice, each itemized one line per unit and grouped by rate. The two reconcile exactly to what the single combined invoice would have totalled. **Action notes are optional on claims and disputes.** Approving, rejecting or submitting no longer requires typing a note first, so a straightforward decision takes one step instead of two. ### Lead Management & Automations **A returning renter gets a follow-up task.** Someone who is already an applicant or resident and submits a new inquiry now generates a lead task instead of being skipped, which had been quietly stretching response times. Prospects who are hidden from the pipeline still do not carry open tasks. ### Leasing & Applications **Unverified tours close themselves out.** If a prospect never completes identity verification, the tour moves to No Show three hours after its scheduled time, matching the status on the booking partner’s side rather than sitting at Pending. ### Marketing & Property Sites **Custom points of interest can be edited after they are added.** A custom point of interest used to be fixed once created. Its description and photo can now be changed, so the neighbourhood detail on your property sites stays current without a request. Fixes Two more for the week: signing in no longer triggers a password change notification when nothing about your password changed, and Yardi credentials can be set across many properties at once, with a record of who changed what. chat,leasing,payments,sites August 16, 2026 ## Shoppers can open the full list of available homes This week your property websites show more of what is actually available, and a household’s co-applicants stay part of one record instead of splitting into duplicates. New Product updates #### Shoppers can open the full list of available homes Floor plans on your property websites now let a shopper open the full list of available units rather than stopping at the first ten. At a larger community that is the difference between a prospect finding the home they want and assuming there is nothing open. #### Co-applicants stay part of the household, not separate leads When someone is added as a co-applicant, they no longer turn into their own prospect record. Existing co-applicant records with no activity of their own drop off the pipeline as well, so what you see reflects real interest rather than duplicates your team has to untangle. Improvements ### Communications & Voice AI **A more natural greeting when a name isn’t known.** When Union Voice AI doesn’t have a caller’s name, it no longer reads a placeholder aloud and simply speaks naturally instead, so the call sounds like a person rather than a form. **Route prospects and applicants together.** Call routing now offers a combined Prospects & Applicants option, so you can send everyone still moving toward a lease to the same team when that fits how your office is staffed. ### Live Chat & Notifications **The back arrow in Juno returns to the category menu.** Stepping back in a Juno chat now takes a resident to the category menu they came from, so moving between topics is predictable. **Replies stay in the language of the conversation.** The assistant on your property sites now keeps its written replies in the expected language throughout a chat, so the answer a renter reads is clear from the first line. ### Leasing & Applications **Waitlist applications collect the right payment.** Adding people to a waitlisted unit no longer skips the payment step, so the application is completed and paid the same way as any other. **Log a completed tour from up to a year back.** Your team can now mark a tour complete as far as 365 days in the past, so a walk-through that happened well before it was recorded still lands in the lead’s history. ### Delinquency AI **The “Resident opted out” reason shows where it belongs.** Delinquency Manager now displays the Resident opted out reason, so when someone comes off the list your team can see that it was their choice. **Delinquency outreach starts when a resident qualifies.** The delinquency nurture now begins once a resident meets the criteria, so the conversations your team is counting on actually get underway. ### Marketing & Property Sites **An alternative display value in the fees section.** The fees section on corporate and standalone sites can now show an alternative display value, so a fee reads the way your team describes it rather than a fixed label. **Publishing a promotion takes one step.** A promotion can now be published to your standalone and corporate sites together rather than one at a time, and the promotions list shows which floor plans each one applies to. ### Reporting & Analytics **Engagement counts the calls your team answers.** An inbound call your team picks up now satisfies the engagement response-time measure. A call the assistant handles on its own, without a transfer to an agent, does not. **Engagement counts the emails a person actually sends.** The first manual agent email after a lead is created or reactivated now satisfies engagement, while fully automated and system-generated messages do not. An AI-composed email that one of your agents sends still counts, because a person sent it. ### Tasks & Views **Task activity loads right after a type change.** Changing an automatic task’s type no longer leaves its activity blank; the history loads immediately, so you keep full context as you work. Fixes voice,chat,leasing,delinquency,reporting,sites,tasks August 9, 2026 ## Live pricing on your property websites Pricing and tours get more automatic this week, with revenue management pricing flowing straight through to your property websites. New Product updates #### Live pricing on your property websites On properties using AI revenue management, your standalone and corporate sites now price from the revenue management matrix instead of market rent. A floor plan shows the lowest and highest available price, each unit shows its lowest available price, and a shopper sees the same number your pricing team is working from. #### Cap how many tours you take in a day Tour Options now includes a per-day maximum for concurrent tours, sitting alongside the tour types you’ve enabled in one place in Property Settings. Set the ceiling that matches your staffing, and your calendar stops filling past what your team can comfortably cover. #### Regenerate a roommate addendum without starting over When an effective date changes or an addendum is voided partway through, your team can regenerate it from the Documents tab. The Add and Remove People steps that need redoing are reopened for you, so nobody cancels and rebuilds the flow. Improvements ### Leasing & Lease Actions **Guarantor limits enforced at the invite.** Inviting more guarantors than a property allows is now caught at the moment of the invite, with a clear message, rather than further into the application. **A spay and neuter pet policy setting.** Properties that require pets to be spayed or neutered can now record that in Property Settings, and the disclaimer shows in the Rental Criteria applicants read before they apply. ### Property Settings & Configuration **Leasing settings stay with your leasing team.** Virtual agents can view Leasing Settings but no longer edit them. Editing stays with your corporate users and admins. ### Marketing & Property Sites **Amenities down to the unit in the floor plan widget.** Turn on the amenities list and your floor plan widget shows unit-level amenities on standalone and corporate sites, so a shopper comparing two homes in the same plan can see what makes them different. **Tracking waits for consent on your sites.** Analytics, advertising, and social tracking now hold until a visitor makes a choice in the cookie prompt. Forms and lead creation keep working either way. **One interested renter, one lead.** Two submissions that arrive from the same person at nearly the same moment now resolve to a single lead, so your team follows up once instead of chasing the same renter twice. ### Tasks & Views **Task Views remember where you were.** Your filters, grouping, sorting, and columns hold when you open a task and come back, so your team stops rebuilding the same list. ### Reporting & Analytics **Overview lease counts you can trust.** Leads marked as Leased are counted correctly in Overview lease totals, so the headline number agrees with the detail behind it. ### Credit Builder **Full-lease opt-outs are easier to place.** A request to opt out everyone on a lease can now be matched from a community name and unit number alone, so a resident who asks to leave the program is found the first time. Fixes A couple of smaller pieces rounded out the week: line breaks in a lease’s special provisions now carry through to the printed document, and the Arizona lease agreement picked up its latest early-payoff wording. leasing,credit,reporting,sites,tasks Earlier releases August 2, 2026 Applicants get their own path through call routing Week of July 27 – August 2 July 26, 2026 Renewal offers that fit longer leases Week of July 20–26 July 19, 2026 Every call ends with a next step Week of July 13–19 July 12, 2026 Tour times, right where you plan your day Week of July 6–12 July 5, 2026 Effective rent, without the side calculation Week of June 29 – July 5 June 28, 2026 Revenue management pricing, everywhere prospects ask Week of June 22–28 June 21, 2026 Union Security Deposit, ready for Arizona Week of June 15–21 June 14, 2026 Your leasing desk phones join Union Voice AI Week of June 8–14 June 7, 2026 Parking options that match your community Week of June 1–7 May 31, 2026 Require renters insurance, your way Week of May 25–31 May 24, 2026 Cleaner handoffs from Union Voice AI Week of May 18–24 May 17, 2026 A renewal flow built around real households Week of May 11–17 May 10, 2026 Leads get a second life Week of May 4–10 May 3, 2026 A sharper AI email composer Week of April 27 – May 3 April 26, 2026 A shared place for notes Week of April 20–26 April 19, 2026 Yelp leads arrive with real contact details Week of April 13–19 April 12, 2026 Union Voice AI guides callers to the right team Week of April 6–12 April 5, 2026 Reach the whole household Week of March 30 – April 5 March 29, 2026 The assistant fills its own knowledge gaps Week of March 23–29 March 22, 2026 Union Voice AI can handle more than one language Week of March 16–22 March 15, 2026 One leasing flow at a time Week of March 9–15 --- --- title: Multifamily AI, Leasing and Marketing Insights | Union url: https://www.gounion.com/blog description: Practical analysis on AI, leasing operations, marketing attribution, retention and resident revenue, from the team building Union's AI-powered CRM. --- The Union blog # What's changing in multifamily, and what to do about it. AI, leasing operations, marketing attribution, retention, and resident revenue. Practical analysis from the team building Union. Featured [Customer storyHow Mark-Taylor became #1 in resident loyalty148%Improvement in tour conversion, 7.3% to 18.1%They centralized operations and answered essentially every prospect call with Union voice AI. Their CEO on what changed in the leasing office.Read the story →](https://www.gounion.com/customers/mark-taylor) Explore topics [AI & automation](https://www.gounion.com/blog-categories/ai-automation)[Leasing operations](https://www.gounion.com/blog-categories/leasing-operations)[Marketing & demand](https://www.gounion.com/blog-categories/marketing-demand)[Retention & resident experience](https://www.gounion.com/blog-categories/retention-resident-experience)[Revenue & efficiency](https://www.gounion.com/blog-categories/revenue-efficiency)[Customer stories](https://www.gounion.com/blog-categories/customer-stories)[Research & benchmarks](https://www.gounion.com/blog-categories/research-benchmarks)[Comparisons & alternatives](https://www.gounion.com/blog-categories/comparisons)[Union news](https://www.gounion.com/blog-categories/news)All topics → Latest [Union newsUnion Hires Multifamily Technology Veteran Matt MillerFormer Yardi, Conservice, Opiniion and RentDynamics sales leader joins Union as the company scales its AI-powered CRM for multifamily.September 14, 2026·3min read](https://www.gounion.com/blog/union-names-matt-miller-vp-sales) ## One email, once a month What we published, what shipped, and what we are seeing across portfolios running Union. No drip sequence. Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. ## The ideas are one thing. See the system behind them. See what Union looks like running on your portfolio. [Book a demo →](https://www.gounion.com/demo) --- --- title: Union Newsroom | Press Releases and Media Resources url: https://www.gounion.com/press description: Union press releases, company facts, brand assets and media contact. For journalists and analysts covering multifamily technology. --- Newsroom # Union news and press releases Company announcements and press releases from Union. If you are covering multifamily technology and need something that is not here, ask. [Contact the press team]() ## What is Union Union is the AI-powered CRM for multifamily, bringing CRM, AI, and resident operations into one system that runs the entire renter journey. The platform includes Union Leasing Agent, applications and renewals, marketing sites, and resident financial products such as rent reporting and a pay-monthly security deposit alternative. Union is based in Austin, Texas. ## Press releases [All Union news on the blog](https://www.gounion.com/blog) [September 14, 2026Union Hires Multifamily Technology Veteran Matt MillerRead](https://www.gounion.com/blog/union-names-matt-miller-vp-sales)[August 21, 2026Union Credit Builder named an Affinity Partner of the Arizona Multihousing AssociationRead](https://www.gounion.com/arizona-multihousing-association) Media contact Michael Hopkins, Director of Product Marketing [Michael@gounion.com]() We answer press inquiries within one business day. Tell us your deadline and we will work to it. --- --- title: AI & automation | Union Blog url: https://www.gounion.com/blog-categories/ai-automation description: What AI actually does in a leasing office, where it breaks, and what has to be true underneath it to work. --- [← Union blog](https://www.gounion.com/blog) Topic # AI & automation What AI actually does in a leasing office, where it breaks, and what has to be true underneath it to work. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Comparisons & alternatives | Union Blog url: https://www.gounion.com/blog-categories/comparisons description: How Union compares to AI overlays and legacy property management systems, in plain terms. --- [← Union blog](https://www.gounion.com/blog) Topic # Comparisons & alternatives How Union compares to AI overlays and legacy property management systems, in plain terms. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Customer stories | Union Blog url: https://www.gounion.com/blog-categories/customer-stories description: What operators did, in their numbers and their words. --- [← Union blog](https://www.gounion.com/blog) Topic # Customer stories What operators did, in their numbers and their words. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Leasing operations | Union Blog url: https://www.gounion.com/blog-categories/leasing-operations description: Applications, screening, income verification, and the work between a lead and a signed lease. --- [← Union blog](https://www.gounion.com/blog) Topic # Leasing operations Applications, screening, income verification, and the work between a lead and a signed lease. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Marketing & demand | Union Blog url: https://www.gounion.com/blog-categories/marketing-demand description: Measuring cost per lease instead of cost per click, and tracing every lead from source to signature. --- [← Union blog](https://www.gounion.com/blog) Topic # Marketing & demand Measuring cost per lease instead of cost per click, and tracing every lead from source to signature. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Union news | Union Blog url: https://www.gounion.com/blog-categories/news description: Company announcements, press releases, partnerships, and milestones from Union. --- [← Union blog](https://www.gounion.com/blog) Topic # Union news Company announcements, press releases, partnerships, and milestones from Union. [Union newsUnion Hires Multifamily Technology Veteran Matt MillerFormer Yardi, Conservice, Opiniion and RentDynamics sales leader joins Union as the company scales its AI-powered CRM for multifamily.September 14, 2026·3min read](https://www.gounion.com/blog/union-names-matt-miller-vp-sales) No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Research & benchmarks | Union Blog url: https://www.gounion.com/blog-categories/research-benchmarks description: Original data and benchmarks on how multifamily teams lease, market, and retain. --- [← Union blog](https://www.gounion.com/blog) Topic # Research & benchmarks Original data and benchmarks on how multifamily teams lease, market, and retain. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Retention & resident experience | Union Blog url: https://www.gounion.com/blog-categories/retention-resident-experience description: Keeping residents without discounting, and what renewal looks like when nobody starts the conversation over. --- [← Union blog](https://www.gounion.com/blog) Topic # Retention & resident experience Keeping residents without discounting, and what renewal looks like when nobody starts the conversation over. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Revenue & efficiency | Union Blog url: https://www.gounion.com/blog-categories/revenue-efficiency description: Where net-new revenue comes from, what it costs to run a portfolio, and which levers actually move. --- [← Union blog](https://www.gounion.com/blog) Topic # Revenue & efficiency Where net-new revenue comes from, what it costs to run a portfolio, and which levers actually move. No posts in this topic yet. [See everything on the Union blog](https://www.gounion.com/blog). --- --- title: Union Names Matt Miller VP of Sales | Multifamily AI CRM url: https://www.gounion.com/blog/union-names-matt-miller-vp-sales description: Matt Miller joins Union as VP of sales, bringing 25 years in multifamily operations and technology from RentDynamics, Opiniion, Yardi and Conservice. --- [← Union newsroom](https://www.gounion.com/press) Press release # Union Hires Multifamily Technology Veteran Matt Miller Former Yardi, Conservice, Opiniion and RentDynamics sales leader joins Union as the company scales its AI-powered CRM for multifamily. For immediate release· September 14, 2026 · 3 min read Share **AUSTIN, Texas, Sept. 14, 2026**. Union, the AI-powered CRM for multifamily, today announced that Matt Miller has joined the company as vice president of sales. At Union, Miller will lead new business growth and work directly with multifamily owners and management companies as they evaluate and adopt Union across their portfolios. Miller brings 25 years of multifamily experience spanning property operations and technology sales. His background includes sales leadership roles at RentDynamics, Opiniion, Yardi and Conservice. Miller is also a frequent industry speaker and panelist, with appearances at NAA and NMHC events in the United States and at PM Expo and BUILDEX events in Canada. At Union, Miller will work directly with multifamily owners and management companies, from first conversation through rollout and beyond. “For 25 years, Matt has helped multifamily operators tackle the industry’s most persistent challenges: chronic staffing shortages, fragmented technology, and eroding operating margins,” said Ethan Lacey, CEO of Union. “Legacy platforms in this space only automate isolated slices of an operation. Union was built differently. Rather than siloing individual tasks, we unify workflows across both leasing and resident operations, then apply AI across the entire lifecycle. Matt recognized the power of that approach immediately, and he brings the industry trust and relationships needed to introduce Union to the operators who need it most.” “I have sat across the table from a lot of operators who are down a leasing agent and cannot fill the role,” said Miller. “They do not need another dashboard telling them which renewals nobody chased. They need the calls answered, the renewals handled, and the delinquencies worked. That is what made Union different to me.” Union’s AI, CRM, applications, and renewals products are deployed at multifamily properties across the United States. At one national operator, Union’s AI resolves more than 70% of inbound calls with no transfer. ‍ ## About Union Union is the AI-powered CRM for multifamily. Operators use it to run marketing, leasing, renewals, and resident revenue on one renter record, replacing four to six point solutions while their property management system stays in place. Union's AI answers prospects by phone and web chat day and night, then hands off to the leasing team when a person is needed. The platform takes renters from application to signed lease in one flow and offers resident-funded products, such as Credit Builder and a monthly security deposit alternative, that add revenue at no cost to the operator. Founded in 2018 by technologists from Amazon, Union built its CRM and AI in-house, so the AI and the leasing team work from the same live record. Union is based in Austin, Texas. Learn more at gounion.com. ‍ ## Media contact Michael Hopkins Director of Product Marketing, Union [Michael@gounion.com]() ‍ ### [← All Union news and media resources](https://www.gounion.com/press)