# Union

> Union is the AI-powered CRM for multifamily. One platform for marketing, AI chat and voice, CRM, leasing, renewals, and resident revenue, on one data model and one record. Built for multifamily owner-operators by Lift Lytics LLC (DBA Union), Austin, TX.

Union built the CRM and the AI as one product, so the AI acts on the live record rather than a synced copy. It connects to the PMS operators already run (Yardi, RealPage, ResMan, Entrata) and replaces the point-solution patchwork around it. Published outcomes at Mark Taylor: 100% call answer rate (up from 30-40%), 80%+ of calls handled end to end by AI, 55% resident retention in 2025, #1 nationwide for resident loyalty (J Turner TALi 2025). New operators go live in about 30 days, with first resident-funded revenue inside 45 to 60 days.

## Product

- [Home — The AI-Powered CRM for Multifamily](https://www.gounion.com/): Union runs the entire renter journey, marketing through renewals and resident revenue, on one platform and one record.
- [AI CRM](https://www.gounion.com/ai-crm): Every lead, conversation, and lease on one record, so the AI answers with full context. Built for leasing, not bolted on.
- [AI Voice Agent](https://www.gounion.com/voice-agent): Every call answered, every lead qualified. Handles availability, pricing, and tour booking end-to-end, with warm handoff when a prospect wants a person.
- [AI Web Chat](https://www.gounion.com/ai-web-chat): Answers prospects 24/7 with full CRM context, not a script, and hands off to a live agent when one is needed.
- [Agent Assist](https://www.gounion.com/agent-assist): Real-time answer suggestions across chat, SMS, and voice, turning day-one hires into experts.
- [Marketing](https://www.gounion.com/marketing): Tracks every lead from source to signed lease. Cost per lease, not cost per click.
- [Market Intelligence](https://www.gounion.com/market-intelligence): Compete tracks competitor pricing and availability in your submarket and alerts you when the market moves.
- [Leasing & Applications](https://www.gounion.com/leasing): Application, screening (TransUnion), income verification (Mastercard), documents, and e-signature in one flow, on one record.
- [Renewals](https://www.gounion.com/renewals): Renewals run on the same record as leasing, so a resident is never a stranger at renewal.
- [Ancillary Revenue](https://www.gounion.com/ancillary-revenue): Resident-funded products, Credit Builder and Union Security Deposit, add net-new revenue at no cost to the operator.

## Company

- [About Union](https://www.gounion.com/about): Operators who became technologists. Building alongside operator partners since 2018. One data model, one tab. Built, not acquired.
- [Book a demo](https://www.gounion.com/demo): See Union running on your portfolio. 30 days from kickoff to go-live, first revenue inside 60.
- [Product updates](https://www.gounion.com/product-updates): What's new in Union, released weekly.
- [Careers](https://www.gounion.com/careers): Fully remote, talent forward, customer obsessed, product focused.

## Optional

- [Terms of Service](https://www.gounion.com/terms): The terms that govern use of the Union platform and services.
- [Privacy Policy](https://www.gounion.com/privacy): How Union collects, uses, shares, and protects personal data.