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AI-powered CRM for multifamily

More leases. Less software. One record.

Marketing, AI chat and voice, CRM, leasing, and renewals on one platform, built for multifamily operators. Union connects to Yardi, RealPage, ResMan, and Entrata. Your PMS stays.

Book a demo →See Union in action

Trusted by leading multifamily operators

Case study

Works with Yardi, RealPage, ResMan, and Entrata. Your PMS stays. Union replaces the point solutions around it.

Customer story · Mark-Taylor

“We deployed Union to defend the white-glove experience, not to dilute it.”

Alyssa Ege, Manager of Strategic Communications, Mark-Taylor Residential

A Mark-Taylor team member on camera describing how they run leasing on Union

Mark-Taylor runs 140 Class A communities across Arizona and Nevada on Union, and has since 2018. Every number below is theirs.

18.1%
tour conversion, up from 7.3%
80%
of calls handled by AI alone, without an agent
957 hrs
of on-site capacity returned in three months
55%
resident retention, an all-time high
Read the full Mark-Taylor story →

Your AI is only as smart as what it can see.

Every platform claims the full renter journey now. Look closer and most are separate systems stitched to look like one: a leasing CRM sitting on top of the PMS, an AI bot working from a copy of your data. So the AI picks up the phone knowing almost nothing about the person calling.

Union built the CRM and the AI as one product. The AI sees everything the CRM sees: the prospect's history, what's available right now, where the application stands. So when a lead calls at 11pm, it doesn't just answer. It qualifies, books the tour, and your team walks in to a complete record, not a cold start.

Before Union

  • VendorsFour to six, each with its own login
  • Your dataReconciled across systems, by hand
  • Where the AI worksA synced copy of the record
  • After-hours callsVoicemail
  • Leasing teamChasing the phone

With Union

  • VendorsOne platform, one record, one login
  • Your dataOne source of truth
  • Where the AI worksThe live record
  • After-hours callsAnswered, qualified, tour booked
  • Leasing teamRunning tours

Mark Taylor Case Study

The AI that could see the data won.

A head-to-head under one operator: the next best competitor against Union's AI CRM.

Mark Taylor ran two of its communities on two different AI systems over the same stretch last year. One used the next best competitor. The other ran on Union. We tracked how many calls each AI handled start to finish, with no human stepping in.

Union didn't just edge ahead. It resolved 71% of calls end-to-end against 47% for the next best competitor. Today, Union communities are resolving more than 80% of calls.

Calls handled end to end, no human handoff

Next best competitor47%
Union AI CRM71%

→ 80% today

Two Mark Taylor communities, same market, same period. The next best competitor worked from a synced copy of the data. Union's AI worked on the live record.

Leaner teams, better service.

Mark Taylor centralized 35 communities on Union and gave its leasing teams their time back.

With Union answering and qualifying calls, Mark Taylor moved to centralized specialist teams without giving up the white-glove promise. Agents stopped chasing the phone and started running tours.

Powered by Juno, Union's AI for voice and chat, with Agent Assist and the Union CRM.

100%

Call answer rate: Up from the 30–40% industry average

15%

Reduction in personnel costs through centralization

How Union compares

Three ways to buy AI for leasing. One of them owns the record.

AI leasing overlays

Examples: EliseAI, Funnel

What it isAn AI layer on top of your PMS and CRM.

What the AI can seeA synced copy of what the PMS exposes.

Handoff to a personDepends on the integration. Often a cold restart.

PMS-owned leasing CRMs

Examples: Knock CRM (RealPage), Entrata

What it isA leasing module inside a PMS suite.

What the AI can seeModules built separately, integrated later.

Handoff to a personVaries by module.

Union

The AI-powered CRM

What it isOne system. The CRM and the AI are the same product.

What the AI can seeThe live record. Everything the CRM sees.

Handoff to a personWarm. The AI stays on until a person greets the renter.

Compare Union to your shortlist →

Based on each vendor's public documentation. Union is not affiliated with or endorsed by any company named here. Product names are the property of their owners and are used for identification only.

One platform

One platform. One record. One tab.

Every product runs on the same record, so each one is smarter for what the others know.

CRM record view — prospect timeline, unit match, and Agent Assist's AI-suggested reply on the record.

AI CRM

Every lead, conversation, and lease on one record.

Marketing, chat, voice, leasing, and renewals all write to the same record. Every interaction captured, every action logged. Whether a person or the AI handles the next step, everyone sees the same history.

One record in place of 4 to 6 point tools.

Explore the AI CRM →

AI Voice Agent

Every call answered. Every lead qualified.

Juno, Union's AI, answers, qualifies, checks availability and pricing, and books the tour, all in one conversation. After hours, weekends, peak season. When a prospect wants a person, the handoff is one step and the agent picks up with the full record.

100% of calls answered, vs. a 30 to 40% industry average.

Explore Voice AI →
Voice agent call log — an inbound call with full transcript and a booked tour.

AI Web Chat

Turn website visitors into qualified leads.

On your website, Juno answers questions day and night, trained on your own knowledge base and tied to the live record. It handles neighborhood and lifestyle questions, captures the lead, and hands your team a warm, qualified prospect.

Live 24/7, trained on your knowledge base.

Explore AI Web Chat →AI Web Chat visual example from Union Multifamily Software

Agent Assist

Every rep answers like your best one.

A real-time copilot for chat, SMS, and voice. Agent Assist pulls the right answer from your knowledge base and the prospect's record and surfaces it on the spot, so a day-one hire handles complex questions like a five-year veteran.

Real-time answers across chat, SMS, and voice.

Explore Agent Assist →Agent Assist example experience from Union

Marketing

Spend only on what actually leases.

Your website, listings, and campaigns run on the same platform where the leads land. Every lead ties back to its source, so you can see which channels, properties, and campaigns turn into signed leases, not just clicks.

Attribution by source, agent, property, and campaign.

Explore Marketing →Union Marketing visual example

Leasing & Applications

From application to signed lease, in one flow.

Online applications, screening, income verification, document generation, and e-signature, all in the same system. Prospects book tours, whether agent-led, virtual, or self-guided, and move from inquiry to lease without bouncing between tools.

One application record, from first inquiry to signed lease.

Explore Leasing & Applications →Application to Lease Funnel

Renewals

Keep more residents, with less manual work.

Renewals live on the same record as everything else, so renewal owners see the full resident history and send the right offer at the right time. No separate system, no re-keying, no resident falling through the cracks.

Explore Renewals →Visual example of renewals workflow from Union Multifamily Software

Ancillary Revenue

New revenue, paid by residents, at no cost to you.

Credit Builder reports residents' on-time rent to the credit bureaus, giving them a rising score and you a retention lever. Union Security Deposit swaps the lump-sum move-in deposit for a small monthly fee. Both are resident-funded, so they add income with no on-site lift.

Explore Ancillary Revenue →Ancillary Revenue - Add new revenue to your multifamily portfolio

How it works

From first call to go-live in 30 days.

Three steps. Your PMS never moves.

01

Book the 20 minutes

Bring your shortlist. We show Union running on your portfolio, with real numbers, and walk through how we price: per unit, and less than the tools it replaces.

About 20 minutes

02

Connect your PMS

Union connects to Yardi, RealPage, ResMan, and Entrata, and replaces the point solutions around them: the leasing CRM, the AI chat and voice vendors, the applications and screening tools.

Your PMS stays

03

Go live in 30 days

Our VP of Customer Success is onsite for kickoff and training. Resident-funded revenue from Credit Builder or Union Security Deposit follows in 45 to 60 days.

Onsite kickoff included

1 in 4 prospects still want a person. Union never forces AI-only.

Most renters are happy to let AI handle the call. The ones who aren't shouldn't have to. Union lets you decide where AI runs and where a person steps in, down to the property and channel.

Set the dial visual example

You choose the mix. Property, channel, workflow.

AI on inbound calls at one property. A centralized team on renewals at another. AI on delinquency outreach while a human owns the resident conversation. Every toggle lives in the platform, and you set the dial.

Visual timeline of conversation flow

No dead ends. Every prospect who wants a person gets one.

When a prospect asks for a live agent, Union transfers them without dropping context. The AI stays on the line until the agent is ready, and the agent picks up with the full conversation already in view.

A product activity feed showing three logged events for resident Mike Jones. Juno, the AI assistant, sent an SMS at 2:24 PM noting his $1,240 payment is past due and asking when he can pay; Juno then created a follow-up task at 2:29 PM; and at 3:14 PM team member Jane Smith placed a call to Mike that connected for 3 minutes 17 seconds.

The AI doesn't stop at the lease.

The same AI that leases your units handles renewal nudges and delinquency outreach. It stays consistent, logged, and on schedule, while your team keeps the conversations that need a human.

You don't have to choose between operational excellence and your brand promise. With Union, you get both, on your terms.

P&L IMPACT

Revenue, not just savings.

Most platforms only cut cost. Union works both sides: resident-funded products bring in net-new revenue, and centralization takes real cost out.

Union Credit Builder enrollment chart showing 25,116 enrolled residents across all properties, up 17.3 percent, climbing steadily from January through May.

Credit Builder: residents build credit, operators earn revenue.

Residents opt in at move-in, and Union reports their on-time rent to the credit bureaus on their behalf. Operators earn recurring revenue per enrolled resident, automatically, with no on-site lift. You set the resident price and keep the spread, and Union's per-resident fee is below what standalone rent-reporting tools charge. First revenue lands 45 to 60 days after kickoff.

  • First revenue within 45 to 60 days of kickoff.
  • Net-new revenue with zero on-site lift.

Affinity Partner of the Arizona Multihousing Association.

Union Security Deposit enrollment screen offering a resident $100 per month in place of a $1,200 lump-sum deposit, with funds held at Wells Fargo and the deposit split over 12 months.

Union Security Deposit: turn a move-in friction point into a revenue line.

Instead of a lump-sum deposit, residents pay a small monthly fee, with funds held at Wells Fargo. Move-in friction drops, conversion improves, and you collect steady fee revenue with no deposit liability to hold on your books.

  • Lower move-in cost for residents.
  • Full deposit management for operators.

Available now.

One central office. The same coverage. A fraction of the cost.

Today

With Union

Properties

4

4

Leasing offices

4

1

Agents

12

4

Annual cost

$1.5M

$600K

Centralize leasing into a single office and run the same properties with fewer, more specialized agents. Above-property teams work from the same record as on-site staff, so service holds while overhead drops.

Embedded partnership

We get on the plane, not on a webinar.

Union runs a small set of customers exceptionally well. That focus is the product. Our VP of Customer Success is on-site for every kickoff. Customers are in our Slack. The roadmap is built with them, not at them.

2018

Building alongside operators since

46

Customer site visits in 2025

Weekly

Product team check-ins with major customers

“There's no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.”

Dustin Lacey, CTO, Mark Taylor

A few questions worth asking.

What makes Union's AI different from the next best competitor?
The next best competitor works from whatever the PMS shares with it, usually enough to know whether a number belongs to a prospect or a resident, not the full history. Union's AI is built into the CRM, so it has the full record every time. That's why 80% of Union's calls complete end to end without a handoff.
Does Union replace my PMS?
No. Union connects to Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. Your property management system stays intact. What Union replaces is the patchwork around it: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools.
Is the AI Fair Housing compliant?
Yes, and it's a design requirement, not a disclaimer. Union's AI is trained to respond consistently to every prospect, regardless of who is asking. Every interaction is logged, documented, and auditable.
How does Union work with my leasing team?
You configure it to your operation. AI on or off by property, channel, or workflow. When a prospect requests a person, warm handoff transfers them without dropping the conversation. Agent Assist gives your team real-time guidance during live interactions, so new hires and veterans both perform at a higher level.
How long does implementation take?
Most operators go live in 30 days. First revenue from Credit Builder or Union Security Deposit typically lands within 45 to 60 days, often before the full platform rollout is complete. Our VP of Customer Success is on-site for kickoff.
How is Union priced?
Per unit, by product, so you pay for what you deploy. Union costs less than the leasing CRM, AI chat, AI voice, and screening tools it replaces, and if a competitor has quoted you a lower rate, we will beat it. Credit Builder and Union Security Deposit are resident-funded, so they add revenue instead of cost. You get a quote on the first call.
An AMA Affinity PartnerUnion Credit Builder is an Affinity Partner of the Arizona Multihousing Association, offered to AMA members as a resident benefit. Residents see an average 41-point credit score increase over a lease term.
See the AMA partnership →

See what Union looks like running on your portfolio.

Onsite for kickoff. First revenue inside 60 days.

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