AI-powered CRM for multifamily
More leases. Less software. One record.
Union runs marketing, AI leasing, CRM, applications, and renewals on one renter record, replacing four to six point solutions while your PMS stays in place.
Works with Yardi, RealPage, ResMan, and Entrata.
Trusted by leading multifamily operators
01 Case Study: The impact of one record at Mark-Taylor
Mark-Taylor runs 140 Class A communities across Arizona and Nevada on Union, and has since 2018. Every number is theirs.
02 Why Union works differently
Your AI is only as smart as what it can see.
One renter record means your AI and your leasing team see the same history, availability, conversations, application status, and next steps. No cold handoffs. No duplicate records. No starting over.
Typical AI stack
- The AILayered onto another CRM
- Renter recordsSeveral, one per tool
- What the AI knowsWhatever the integration passes along
- Handoff to a personThe conversation starts over
Union
- The AIBuilt into the CRM
- Renter recordsOne
- What the AI knowsThe live record: what they asked, which apartment, what is available, where the application stands
- Handoff to a personA person picks up with the full context
Head-to-head, same operator. Union resolved 71% of calls end to end against 47% for the next best competitor: two Mark-Taylor communities, same market, same period. Union communities resolve more than 80% today.
Compare Union to your shortlist →03 One platform, the renter journey
One platform across the renter journey.
Every product runs on the same record, so each one is smarter for what the others know. Click any product to go deeper.
Attract
Market and engage
Convert
Qualify, tour, apply, lease
04 The business case
AI when you want it. People when you need them.
Set AI and human coverage by property, channel, or workflow. When someone wants a person, Union hands them off with the full conversation intact.
You choose the mix. Property, channel, workflow.
No dead ends. Every prospect who wants a person gets one.
Capacity, cost, revenue
Revenue, not just savings.
Most platforms only cut cost. Union works both sides: resident-funded products bring in net-new revenue, and centralization takes real cost out.
One central office. The same coverage. A fraction of the cost.
Real numbers from a Union customer: four properties, one leasing office.
Today
With Union
Properties
4
4
Leasing offices
4
1
Agents
12
4
Annual cost
$1.5M
$600K
Centralize leasing into a single office and run the same properties with fewer, more specialized agents. Above-property teams work from the same record as on-site staff, so service holds while overhead drops.
Credit Builder: residents build credit, operators earn revenue.
Union reports residents' on-time rent to the credit bureaus. You set the resident price, keep the spread, and pay a per-resident fee below what standalone rent-reporting tools charge. First revenue lands 45 to 60 days after kickoff.
Explore Credit Builder →Union Security Deposit: turn a move-in friction point into a revenue line.
Residents pay a small monthly fee instead of a lump-sum deposit, with funds held at Wells Fargo. Move-in friction drops and you collect steady fee revenue with no deposit liability on your books.
Explore Union Security Deposit →05 A low-risk switch
Live in 30 days. Your PMS stays.
Three steps, and Union is onsite for the last one.
Step 1
Connect your PMS
Yardi, RealPage, ResMan or Entrata stays in place. Union connects to it and replaces the point solutions around it: the leasing CRM, the AI chat and voice vendors, the applications and screening tools.
No migration
Step 2
Configure Union
Properties, workflows, AI controls and leasing processes are set up around how you already operate, not the other way round.
Built around your operation
Step 3
Train and launch
Union's Customer Success team comes onsite for kickoff and training, and your team goes live with the full record from day one.
Onsite kickoff included
Embedded partnership
We get on the plane, not on a webinar.
Union runs a small set of customers exceptionally well. That focus is the product. Our VP of Customer Success is on-site for every kickoff. Customers are in our Slack. The roadmap is built with them, not at them.
2018
Building alongside operators since
46
Customer site visits in 2025
Weekly
Product team check-ins with major customers
“There’s no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.”
Dustin Lacey, Chief Technology Officer, Mark-Taylor Residential
A few questions worth asking.
- What makes Union's AI different from the next best competitor?
- Most AI works from whatever the PMS shares with it, which is rarely the full history. Union's AI is built into the CRM, so it has the full record every time. That is why more than 80% of Union's calls complete end to end without a handoff.
- Does Union replace my PMS?
- No. Union connects to Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. Your property management system stays intact. What Union replaces is the patchwork around it: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools.
- Is the AI Fair Housing compliant?
- Yes, and it's a design requirement, not a disclaimer. Union's AI is trained to respond consistently to every prospect, regardless of who is asking. Every interaction is logged, documented, and auditable.
- How does Union work with my leasing team?
- You set AI on or off by property, channel, or workflow. When a prospect asks for a person, the handoff carries the whole conversation with it. Agent Assist then gives your team real-time answers during live interactions.
- How long does implementation take?
- Most operators go live in 30 days. First revenue from Credit Builder or Union Security Deposit typically lands within 45 to 60 days, often before the full platform rollout is complete. Our VP of Customer Success is on-site for kickoff.
- How is Union priced?
- Per unit, by product, so you pay for what you deploy. Union costs less than the leasing CRM, AI chat, AI voice, and screening tools it replaces, and if a competitor has quoted you a lower rate, we will beat it. Credit Builder and Union Security Deposit are resident-funded, so they add revenue instead of cost. You get a quote on the first call.
See what Union looks like running on your portfolio.
Onsite for kickoff. First revenue inside 60 days.
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