AI CRM

One record. Every lead, conversation, and lease.

Leasing teams, chat AI, voice AI, and Agent Assist all work from the same record. Every interaction is captured and every action is logged, whether a person or the AI handled it.

Built for leasing, not bolted on.

Most CRMs were built to store contacts. Union was built to run leasing, with AI in the record from the first line of code.

148%better lead-to-tour conversion at Mark-Taylor
70%+of calls resolved by the AI agent, no transfer
Nancy M., prospectSkyline at Roosevelt, source Zillow
One record, every channel
  • Today, 9:12 AMJuno booked an in-person tour for Saturday
  • YesterdayMaya T. applied an Agent Assist suggestion on SMS
  • Aug 19Union Voice AI answered after hours and verified unit 214
  • Aug 18Lead created from the website chat

Trusted by leading multifamily operators

What you get

One record, every channel.

Calls, texts, emails, tours, and applications land on the same timeline.

1

Unified prospect timeline

Every call, text, email, tour, and application lands on one record. No stitching across tools.

2

AI that sees the whole picture

The AI lives on the same record, so it answers with the prospect's history, the unit they want, and what was promised on the last call.

3

Applications on the record

Document generation, e-signature, screening, and income verification happen in one flow, on the same record.

For your team

Built for leasing agents.

Pipelines, unit matching, and renewals are first-class. Your team works the way it already thinks.

See Union Views →
  • 01
    Saved viewsPull the exact queue by property, agent, and stage in one click.
  • 02
    Agent Assist on every interactionAI-suggested replies appear on the record during live calls, chats, and SMS.
  • 03
    One source of truthWhen work passes between your team and the AI, nothing is dropped or duplicated.
“There's no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.”
Dustin LaceyChief Technology Officer, Mark-Taylor Residential
140Class A communities on UnionAt Mark-Taylor, since 2018
100%Prospect calls answeredUp from 30 to 40 percent
Read the Mark-Taylor story

A few questions worth asking.

Does Union replace my PMS?

No. Your PMS stays in place. Union connects to it and runs marketing, AI leasing, applications, and renewals on one renter record.

What does Union replace?

The patchwork around your PMS: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools.

Does it work for a centralized leasing team?

Yes. Above-property teams work from the same record as site teams, with saved, filtered views by property and agent.

See how Union fits your portfolio.

Let us fly to you. First resident-funded revenue in 45 to 60 days.

Book a demo →

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